2010 Mini Cooper S Pepper White Fully Loaded Panoramic Moonroof Turbo Mint on 2040-cars

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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

2020 Mini Cooper SE Drivers' Notes | Two editors, two cities, one electric car

The 2020 Mini Cooper SE is Mini's first electric car that it's actually selling widely to the public, rather than a quasi-experimental product a select few could lease. While in most respects, it looks like a plain Mini Hardtop or Cooper S, it instead has a BMW i3 electric motor under the hood. The SE makes 181 horsepower and 199 pound-feet of torque. Between the front seats and under the rear seats are battery packs that give the Mini an estimated 110 miles of range. The new powertrain means the electric Mini sits ever so slightly higher, but it has a lower center of gravity than other Minis, and it has a perfectly even weight distribution front to rear. To get an idea as to what it's like to live with this spunky little commuter, Managing Editor Greg Rasa in Seattle and News Editor Joel Stocksdale in Detroit each spent a week with one. Both cars were the top shelf Iconic trim, bringing the starting price to $37,750 after the $850 destination charge. The SE is also eligible for the $7,500 federal tax credit, making that high price sting a bit less. Check out their thoughts in the discussion below. Joel Stocksdale: Want to talk Mini? Greg Rasa: Sure. So, how to begin ... Fun car. Way fun. JS: So much fun! I took it out for pleasure cruises at least every other day just because it was such a blast. GR: I took mine on some long outings and was pleased with it in every respect. Some background: I drove a 2013 Leaf as a commuter for a couple of years, so that's kind of my baseline for an EV — utilitarian, basic, purpose-built for commuting. And of course I have driven other EVs quite a bit, Niro, etc. The difference with the Mini is apparent from the first impression. Stepping into it, there's a wow factor. Nice interior, quilted seats, yellow racing stripe in the carbon fiber-look dash, goofy space-age sounds. Everything screams fun. JS: What really got me fired up about the driving was the handling. Minis are already great in corners, but this one feels particularly good, and I think a lot of it has to do with the weight balance. It's an even 50/50 front/rear distribution, and you can feel that in turns. It's very neutral and has loads of grip despite the low-rolling-resistance tires. I desperately want to take one to an autocross event. GR: Yes, very grippy. All EVs tend to handle well, I think, given how planted they are with the battery weight down low, but the Mini is the best yet. You're in a John Cooper Works (JCW) now, right?