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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini confirms first plug-in hybrid and it looks like it's based on the Countryman

Mini confirmed Sunday it's developing its first plug-in hybrid model, apparently based on the Countryman. The hybrid will utilize an electric motor that works with a combustion engine, expected to be a 1.5-liter turbocharged three-cylinder unit. Though the actual name wasn't specified, Mini said the vehicle will have two driving modes. With Auto eDrive, it can reach speeds of up to 50 miles per hour. Switching into Max eDrive increases top speed to approximately 77 miles per hour. The electric motor sends all of its power to the rear wheels, while the combustion engine powers the front wheels. The engine only kicks on in certain situations. Mashing the throttle brings the engine to life, as does switching the car into "Save Battery" mode, which allows the engine to charge the hybrid's battery through a generator while powering the vehicle. The engine also comes on if the vehicle's all-wheel-drive-system senses a loss in traction. Inside, the changes include a yellow start/stop button (instead of red) and a power display in place of the traditional tachometer. Mini's previous electrification efforts included the Mini E, which had a range under 100 miles and was available for leasing in 2009. Expect the plug-in hybrid to debut in 2019. Related Video: Featured Gallery Mini Plug-In Hybrid Related Gallery Mini Countryman Plug-in Hybrid Spy Shots View 13 Photos Green MINI Crossover Hybrid PHEV confirmed

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.