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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Car designer Frank Stephenson wants to show you something ... smaller

Influential car designer Frank Stephenson has often thought small. Now he’s thinking smaller. Throughout the past three decades, he has shaped — literally — some of the most indelible designs in automotive history: the modern Mini, the Ferrari FXX track star, the Maserati Gran Sport, a range of stunning McLarens and down to the funky 21st-century version of the Fiat 500. Now heÂ’s turned his pen to fashioning watches. His Cosmos analog piece, made to mirror “a black hole in space” and detailed “with an orange pinstripe which simulates the supernova glow of a neutron star,” features a Japan-built quartz movement and was created in concert with the Time Concepts company. “ItÂ’s the age-old adage ‘car people are watch people,Â’ so it was a natural step for me to get creative with timepieces too,” Stephenson said in a statement. “The collection showcases the love I have for exceptional and emotionally charged design, just like what is required in designing world class cars.” While Stephenson, who is 64, may be best known publicly for his vision of “affordable style” with the Mini and the Fiat, his ethos also translated to the utilitarian. In the case of BMW in the mid-1990s, the company was hustling to market an SUV, and turned to him for inspiration. His team had six months to complete the project. The result was the high-end X5, which Stephenson sketched during a two-hour flight. In 2018, Stephenson established the independent design company, Frank Stephenson Design, based in London. Related video: Design/Style BMW Ferrari Fiat Maserati McLaren MINI Gadgets watch frank stephenson

Mini Vision concept presages next-gen Cooper Hardtop

Mini is preparing to launch the third-generation of its trademark three-door hatch, and while we've already shown you that car mostly devoid of camouflage in spy shots, the BMW-owned brand has still seen fit to release a concept that previews the new design. Called the Mini Vision, it looks broadly similar to the cars we showed you at the beginning of the month, aside from a few concepty styling pieces.
The Vision is a well-balanced blend of the stylish hatch that rebooted the Mini brand in 2002 and the more bloated model that arrived in 2007. It's more rounded than the 2002, but seems decidedly more muscular than the 2007, and features modern accents like full LED headlights inspired by the sadly not-for-production Rocketman concept. Mini's traditional floating roof soldiers on, while the concept wears side grilles that seem borrowed from the Countryman and Paceman. Based on what we've seen in the spy shots, however, that treatment isn't going to make production, at least not on the models we've seen.
It's safe to say that the interior on this concept bears only a slight resemblance to what we'll see on the production car. The integrated Union Jack straps in the door panels are a cool touch, but the Vision's cabin looks like something out of a flying saucer. We'd expect only inspirational traces to arrive on the production model.