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2020 Mini Cooper John Cooper Works GP is relatively efficient

The 2020 Mini Cooper John Cooper Works GP is on track to be a heck of a hot hatch what with its over-the-top styling and 301 horsepower and 332 pound-feet of torque. It's also going to be a bit more frugal than the competition. We know this because the EPA released fuel economy numbers for the little monster. In town, the GP will return 24 miles per gallon, and it will get 30 mpg on the highway. Combined driving will result in 26 mpg. The Volkswagen Golf R with it dual-clutch automatic ties the Mini on the highway and in combined driving, but is down by 1 mpg in town. The Honda Civic Type R and Hyundai Veloster N each get worse fuel economy across the board. Both get 22 mpg in town and 25 in combined driving. The Honda then gets 28 mpg on the highway and the Hyundai gets 29 mpg. In defense of the other cars, they are more practical, as they all have usable rear seats, whereas the Mini has ditched its vestigial rear chairs. The Honda and the Hyundai also only come with manual transmissions, which nowadays aren't usually as efficient as automatic transmissions. But on the other hand, the Mini makes more power than all but the Honda, which beats it by only by 5 horses, and it makes substantially more torque than the rest. Regardless, if you happen to want to use just a bit less fuel in your hot hatchback, the Mini may be the choice for you. Related Video:    

Mini announces thoroughly modern engines and chassis for 2014 Cooper

The 2014 Cooper will come with a three-cylinder engine and the Cooper S will get a 2.0-liter four-cylinder, both with Mini's TwinPower turbochargers.
We have seen spy photos of the all-new Mini Cooper. We have been teased about its drivetrain. Now we have the engine details confirmed by BMW.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.