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Mini SE gets the art car treatment with The Flash superhero painting

What better superhero to put on an electric car than The Flash? Admittedly, the speedy superhero may be a better fit for the Porsche Taycan Turbo or Tesla Model S Performance, but a Mini SE is a fine option itself. The Mini flashes through corners instead of the quarter mile. There, we made it work. Mini has decided to attend the international comics, gaming, animation and fantasy fair, Lucca Changes 2020, with this art car. This year, the fair is completely online. The author who made this art car is Carmine di Giandomenico. He’s an Italian cartoonist who actually made 34 issues of The Flash. Obviously, he had an idea of what he was doing going into this project. Previous to this project, he earned the nickname of “fastest cartoonist in the world” when he drew 56 comic tables in 48 hours. The work of art drawn on this Mini is meant to be a recreation of the cover for Issue 123 originally drawn by Carmine Infantino. Very few details of the actual process were detailed by Mini, but itÂ’s said to have taken di Giandomenico just 10 hours to complete it from start to finish using a “mixed technique.” That tracks with the speeds at which he typically completes his drawings. Art cars can take days to create depending on their complexity, but this is not one of those. As we look at the number of photos provided, “The Flash” is the main event along the sides of the Mini. Lightning arcs up and down and front to back. The lightning bolt symbol on the hood is the same as what youÂ’ll see on The FlashÂ’s chest. It all fits quite nicely with the electric MiniÂ’s persona. Now, if Mini can just find a way to harness The FlashÂ’s power to increase the carÂ’s 110-mile range on a full charge ... Related Video:

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

BMW will electrify all brands and model lines, including Mini

BMW has announced that it plans to produce a fully electric version of the three-door hatchback Mini. The car will go into production in 2019, and the battery electric drivetrain will be produced at BMW's Bavarian facilities, then transported to Plant Oxford where it will join the cars. BMW says there will remain a diesel variant in addition to the petrol, plug-in hybrid, and EV versions of the Mini. No prototype shots have been released of the upcoming cars; the current one was unveiled in late 2013. The UK production location isn't the only place where BMW builds Minis, as the former Volvo/Mitsubishi/Smart NedCar plant in the Netherlands has been tooled to build some of the 360,000 Minis built yearly. According to the BBC, UK Business Secretary Greg Clark considers the choice to build EV Minis in Britain a "vote of confidence" despite Brexit, and that it would see battery technology development boosted in the UK. By the time the EV version starts production, UK will likely have already left the European Union. The electrification of the Mini is part of BMW Group's continuing addition of full-electric or plug-in versions to all its brands and model series. Of all the vehicles it will sell in 2025, 15-25 percent will be electrified in one way or the other. Similarly to Volvo, BMW sees flexible production to be in a key position in the future: The facilities would have to be able to build all versions at the same time, as markets fluctuate depending on incentives and infrastructure. If EVs sell strongly, the production process can quickly respond to the demand. An electric Mini underwent trials back in 2008, so the full-scale production vehicle would have over a decade's worth of engineering behind it. Green BMW MINI mini ev bmw group