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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini nixes plans for 7-seater, Countryman to stay largest model

Contrary to popular belief, it seems that Mini's growth plans do have a limit both in size and number of models. During the 2014 Geneva Motor Show, it unveiled the six-door Clubman concept (pictured above) that was 4.4-inches longer and about two-inches wider than even the current Countryman crossover. Mini design chief Anders Warming says that this is the new size limit for its models, and the BMW subsidiary isn't building a larger, seven-passenger vehicle above the current Countryman.
"We won't build anything bigger than the Countryman, not at this moment. You should be able to park a Mini in a city, so a Countryman or this new Clubman is as big as it should be," said Warming to Auto Express in Geneva. Rumors going back to last November, pegged the Mini as developing an even larger vehicle to take on mainstream CUVs.
While Warming is ruling out a bigger Minis for now, a smaller one like the Rocketman concept still might be in the cards. He said that the project has been warmly received but still had to be investigated because "it's a numbers game." So if bigger Minis aren't coming, there still might be a slim chance for a smaller one.

Cool Shunnings: Mini helps the Jamaican bobsled team train in lockdown

Need to train for an upcoming outdoor Olympic competition, but COVID restrictions are forcing you to shelter in place? Well, if your sport happens to be bobsled and your place happens to be an indoor ski slope, that just might be doable.  Perhaps you remember Jamaica's national bobsled team for pushing a Mini Cooper convertible around earlier this year as a conditioning exercise. If that sounds like a stunt straight out of "Cool Runnings," well, that's pretty much the idea. Now, they're doing it in isolation, within the safe confines of an indoor skiing facility in the UK.  Evidently, they're still at it, only now they appear to have better corporate sponsorship (note the Jamaican flag livery on their spankin' new 'vert) and a pandemic-friendly training venue as they undergo conditioning at the UK’s largest indoor slope at The Snow Centre, Hemel Hempstead, ahead of the World Championships in Lake Placid, New York, in February.  "This second lockdown has been even harder on our training," said team pilot Shanwayne Stephens. "Matt [Wilson] and DyÂ’Neal [FeÂ’ssal] are new to the team so weÂ’re focusing on gelling together as a team and getting them up to speed – they have never been in a bobsled or even seen one yet!" "Pushing the MINI here may seem like a bit of fun but this has been an important exercise, just being on ice is completely different to training in the summer – the toll on your body is entirely different and you use energy in different ways," Stephens said. "The Snow Centre is only -3 degrees [27 degrees Farenheit], thatÂ’s pretty mild compared to what weÂ’re normally in, and theyÂ’re already complaining about the cold!" Lake Placid is just the next step toward qualification for the Beijing 2022 Winter Games.