2007 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

Mini Aceman concept previews a funky, flashy EV below Countryman

Mini has big plans for its future, and it all revolves around electrification and fun, funky design. Some of that has been shown with ambitious concepts such as the Mini Urbanaut micro-van, but now we're getting a look at what's coming soon with the Mini Aceman (a name curiously similar to the ill-fated two-door Paceman). It's still very much a show car at this point, but it does hint at a production electric SUV. The overall shape is clearly Mini. It's a boxy little thing with a contrasting roof, wraparound glass, fender flares, big headlights and a big grille. But everything is now beveled and angular. The grille has distinct sides, as do the headlights, which match the angles. The wheel arches are squared off, and the whole body has more chiseled panels. It gives the whole thing a more rugged shape than the usual Mini, which fits its crossover bodystyle and mission. And because it's an EV, it has a filled-in grille and flush door handles. All of these aspects are likely to show up in a production Aceman. Probably not appearing in the production model is the flashy LED grille that can display all kinds of colors and patterns. It's also matched with similarly animated puddle lights. We also doubt the production model will feature the bright orange covers over the external speakers that provide safety sounds but also welcome sequence sounds. The Union Jack taillights, though, those are probably happening, since they're already on the current production Mini lineup. That Union Jack roof rack wouldn't be out of the question either. Mini also noted that the production Aceman will slide between the Mini Hardtop and the Mini Countryman in the lineup. The size seems to back that up. It's about an inch longer than the four-door Mini Hardtop and about six inches taller. And all those numbers come in well below the bigger Countryman, save for height, which is similar. The interior is even more interesting than the exterior. Mini says they've applied the idea of "Charismatic Simplicity" to the car, and this is where it really shows. It has just a simple dash pad ahead of the funky green velour steering wheel, and mounted to it is a circular OLED touchscreen infotainment display. It continues the design idea laid out by the original Mini revival of the early 2000s, but very decluttered.

Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.