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2020 Mini Cooper SE First Drive | Little range, big fun

The all-electric Mini Cooper has been a long time coming. The company’s first step toward electrics began in 2008 with the experimental Mini E, a car that used a powertrain co-developed with an outside company and that had some major compromises. It didn't have a back seat, there was even less cargo space than a regular Mini and it wasnÂ’t available to purchase, being offered in limited numbers for a short lease. More than a decade later, the 2020 Mini Cooper SE is available for purchase or lease to anyone, and offers the complete Mini experience, with in-house BMW-Mini technology and fewer compromises. ThatÂ’s also how Mini is marketing the Cooper SE: The S in the name is there to tell you it's as much fun to toss around as the grin-inducing Cooper S. The blunted performance from extra weight and limited range might say otherwise, but from behind the wheel, this is a Mini worthy of its S, and not some fun-challenged economy-mobile. The powertrain uses the same electric motor youÂ’ll find in a BMW i3. It makes 181 horsepower and 199 pound-feet of torque, which is just 8 hp and 8 lb-ft less than the gas Cooper S. Weight is an issue for performance numbers, since the 3,153 lbs SE lugs around an extra 453 lbs compared with its gas sibling. That reduces its 0-60 mph time from 6.5 seconds to 6.9, and its top speed also drops to just 93 mph as a function of its single-speed transmission. But a half-second to 60 mph is less significant from behind the wheel. Simply put, the Mini Cooper SE feels sprightly. It has the electric motor trademark of instant throttle response, which is amplified by the more aggressive throttle setting in Sport mode. The other trademark is a big lump of torque, though not quite as much as the tire-torching Chevy Bolt EV or Hyundai Kona Electric. These characteristics make the Mini fun for squirting around town and for making passes on the highway. Power starts falling off if you keep your foot down, so on-ramps arenÂ’t as thrilling as the longer-legged gas Minis. Also impressive are the regenerative braking modes. The Cooper SE has a mild mode and an aggressive one, with the former feeling a bit like the engine braking in a manual-equipped gas car, and the heavy one making it easy to drive with one pedal. The extra weight doesnÂ’t hinder handling. In fact, there may be some incremental improvements, as the electric Mini has a 50/50 front/rear weight distribution, better than the front biased gas Minis.

2020 Mini Cooper SE electric hatchback pricing, availability announced

The 2020 Mini Cooper SE electric hatchback now has a price and an on-sale date for America. The retail price including destination charge is $30,750 before any tax credits are applied. Seeing as other BMW electric cars still qualify for the full $7,500 federal tax credit, the Cooper SE should be available across the country for $23,250, and Mini says buyers in some states with additional incentives should be able to get one for under $20,000. It will be available in March 2020, and Mini said it will be offered across the country, implying that it may not be restricted to specific states like some other EV offerings. For comparison, a similarly potent gas-powered Mini Cooper S starts at $29,100, and a regular Mini Hardtop starts at $25,100. The Mini Cooper SE doesn't have a range estimate for the United States yet, but European estimates put it at 146 to 168 miles. We expect Mini's latest EV to have a shorter EPA-estimated range than the 150-mile, 40-kWh Nissan Leaf, which starts at $30,885 before incentives, and $23,385 after the $7,500 federal tax credit. The Leaf has more rear seat and cargo space plus more torque at 236 pound-feet, but the Mini has more power than the 147-horse Leaf. Whatever price you pay for your Mini Cooper SE, you'll get an electric motor that sends 181 horsepower and 199 pound-feet of torque to the front wheels. Mini says that will propel the car to 60 mph in 6.9 seconds on its way to a 93-mph top speed. The car's 32.6-kWh battery can fully charge in 4 hours on a Level 2 AC charger, and it can reach 80% charge in 35 minutes with a DC fast charger. Outside, the electric Mini has a unique blocked-off grille and standard 16-inch wheels. Inside, the SE gets a standard 6.5-inch infotainment screen with navigation and Apple CarPlay, Bluetooth connectivity, a leather steering wheel, leatherette upholstery, cruise control, heated front seats, automatic climate control, automatic windshield wipers and automatic emergency braking.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.