2006 Mini Cooper S Convertible 2-door 1.6l on 2040-cars

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BMW is ready for our inevitable EV future  

Is "rolling lithium" a thing, yet? Because BMW is trying to make this — the opposite of " rolling coal" — happen at this year's Los Angeles Auto Show. The Bavarian vehicular group is showing five all-new electric-powered concepts or production models in L.A. These include the C-Evolution, a 99-mile range scooter from BMW Motorcycles; the 150-mile range, two-door hardtop Electric Concept from Mini; and three vehicles from its advanced i sub-brand: the i3S, a sportier and more potent version of the brand's electric commuter nodule; the i Vision Dynamics four-door coupe concept, featuring a sporty four-second 0-60 time and a professed 373 mile range; and the long-promised roadster version of the i8 supercar, with just two seats, a bikini top, and an enhanced power pack providing 18 miles of range. The unveiling of these vehicles in Los Angeles makes perfect sense to us. California is one of the world's largest markets for luxury automobiles. It is also America's biggest market for electric-powered vehicles. Studies show that the state's combination of fiscal incentives, trendsetting cultural positioning, legislative requirements and massive population contributed to the purchase of half of the country's EVs and hybrids this decade. "The customers for the brand are mainly on the West and East Coasts, and the California customer especially is interested in sustainability and environmental protection," said Robert Irlinger, head of BMW's advanced i sub-brand. The bigger question revolves around BMW's larger EV strategy. Given the current global regulatory environment, with its rightful pressures on increasing efficiency and decreasing emissions to help soothe our warming planet and save all life on it, luxury automakers seem to be making a push toward developing a range of battery-powered vehicles to be available around or after the start of the next decade. It seems BMW, with its varied subsidiaries — from lightweight scooters to ultra-luxury barges — is uniquely poised to provide an array of such vehicles. "In the first stage of i back in 2013, we brought what you could call 'bookmark' cars to the market — the i3 commuter and i8 sports car — to show the range of what an electric vehicle could be," said Irlinger. "Now, we are seeing growing interest from customers to bring electrification to the heart of the brand, even to a sport sedan like our i Vision Dynamics four-door coupe.

2020 Mini Clubman makes many mini changes

The mid-cycle refresh for the 2020 Mini Clubman brings small-scale cosmetic alterations from front to back. The new grille dominates the front end. It's no larger than before, but by getting rid of the black bumper shape for six horizontal bars optionally dressed in chrome, the opening looks bigger. Clubman S models still fit hexagonal mesh into the opening, smaller hexagons on the new model set off by the single chrome accent of the previous model. New standard halogen headlights house larger reflectors and a black shield, the fog lights in the lower bumper illuminating as DRLs. The first set of optional LED headlights are arranged in a new design and employ LEDs for high and low beams. On these, an LED ring lights up to act as the primary DRL and the turn signal. A more feature-filled LED option includes adaptive headlights that can turn and adjust their brightness and throw automatically, and auto high-beam dipping. If we get that latter option in the U.S., it won't be with full functionality. The new rear LED taillights come standard and illuminate in a Union Jack pattern. Three new colors join the palette: Indian Summer Red metallic, British Racing Green metallic, and Mini Yours Enigmatic Black metallic. Optional Piano Black exterior trim replaces chrome with the glossy black stuff, and an optional sport suspension lowers the ride height by 10 millimeters. Extra wheel choices come in 18-inch Multiray Spoke two-tone and MINI Yours British Spoke two-tone flavors, along with 19-inch John Cooper Works Circuit Spoke two-tone rims. The Mini Yours program collects a suite of new personalization possibilities such as a sports steering wheel and a Leather Lounge Carbon Black interior leather treatment with a perforated Union Jack pattern on the seat headrests. Mini Yours ambient lighting treatments highlight the door bezels, cockpit bezel, cockpit and center console trim in hues to match three themes: Piano Black illuminated, Frozen Blue illuminated, and Fibre Alloy illuminated. A Union Jack emblem on the side windows marks the choice. A Leather Chester interior in Malt Brown, Indigo Blue, or Satellite Grey provides a different kind of flair. The infotainment gains a permanent 4G-LTE SIM card for always-on connectivity and over-the-air updates. After debuting at Auto Shanghai, we await pricing before the model goes on sale later this year.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.