2006 Mini Cooper S on 2040-cars

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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

The 2020 Mini John Cooper Works GP is overwrought and automatic

As we’ve said many, many times before: Nurburgring times are not the measuring stick automakers hold them out to be. They donÂ’t happen under controlled circumstances with independent observers and bone-stock cars, generally. So that makes the new 2020 Mini John Cooper Works GPÂ’s exact time – which BMW officially fudges as “under 8 minutes” and which spy shots peg at 7:56.69 – fairly meaningless. WhatÂ’s not meaningless are the optics. Regardless of whether others cheat, that time isnÂ’t particularly impressive, behind the likes of the Renault Megane R.S. Trophy-R, the Honda Civic Type R, and the Volkswagen GTI Clubsport. LetÂ’s say, hypothetically, that all of those faster ‘Ring runners were Â… ringers. Maybe the Mini isnÂ’t. But strip away this stopwatch discussion and what remains is perhaps even more controversial. The John Cooper Works GP is a busy little thing, be-winged and spackled with GP decals and red accents and unusual overfenders. And itÂ’s an automatic – no manual here. Certainly all this will excite some, but itÂ’s bound to create some controversy for its sheer audaciousness. LetÂ’s start with the styling. Deep, bright red accents abound, looking almost like enamel. The trim is otherwise darkened, even the badging. That large split wing above the rear hatch has a distinct sci-fi vibe, like it was ripped off the concept art for a 2042 fusion-powered race car. Whether it meshes with the loosely-defined retro vibe of the underlying Mini Cooper is up to you. The most striking exterior element is the overfender treatment. TheyÂ’re a combination of a plastic understructure and a chopped carbon fiber material cap with a hexagonal seam motif. In pictures, it looks a bit like fiberboard – probably not the look Mini was going for. The panels stand proud of the fenders, too, especially at the top seam. If weÂ’re being generous, they look quite bold. But it seems that this element will live or die on how it appears in the flesh, so weÂ’ll wait until then to analyze it more. The styling is going to create some polarization, and so too will the mechanical spec and performance numbers. The turbo inline-four makes 301 horsepower – respectable, sure, but not outlandish. The 0-60 time is off the pace compared to the superlative Civic Type R, which clocks a 4.7-second run according to Car and Driver (Honda is mum on 0-60 times, by the way). The GP? 5.0 seconds. Good, but not the best – just like its claimed ‘Ring time.