2005 Mini Cooper S Manual Convertible on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2013 Mini John Cooper Works GP will start at $39,950*

Get your wallets ready, folks. The 2013 Mini John Cooper Works GP arrives this fall, and we've now learned that the cost of entry for the potent little hatchback is $39,950, (*) including $700 for destination.
Aside from an adorably tough appearance, that just-under-$40,000 price tag gets you a whole host of performance goodies, including a turbocharged four-cylinder engine good for 218 horsepower and as much as 207 pound-feet of torque. No, that isn't any more oomph than what you get in the standard JCW Hardtop, but there's a whole lot more to the GP kit. For starters, there's a fully adjustable coilover suspension, not to mention a reduction in overall weight - at 2,558 pounds, the GP is 121 pounds lighter than a normal John Cooper Works Hardtop.
A Mini spokesperson confirmed to Autoblog that the JCW GP can only be purchased one way, and will be offered as an option package on the standard John Cooper Works Hardtop. Its starting price represents a $5,150 increase over a standard JCW model, and is the most expensive model in the Mini range (the next being the $35,550 John Cooper Works Countryman).

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.