2005 Mini Cooper S Convertible on 2040-cars

Auto blog

2016 Mini Clubman stretches out, opens wide for Frankfurt crowd [w/video]

On the surface, there are two things you need to know that differentiate the new Mini Clubman from not only its short-wheelbase counterpart, but the brand's two other five-door models. First, its stretched wheelbase really is very long, and second, it still has those nifty barn doors in back. That extra four inches added between the axles is important, because it makes for not only the longest vehicle Mini has ever built – it's actually slightly longer than a four-door Volkswagen Golf – it's easily its roomiest, as well. The backseats are suitable for real human beings. Even with a taller driver in front, seating behind the driver is far from cramped, although we'd hesitate to put three adults in the second row. Compared to the aforementioned VW, there's a total of 34.3 inches of rear legroom, or just 1.3 inches less than the Golf. As for those twin barn doors, they swing open at the kick of a foot (when so optioned), much like the smart tailgates being fitted to so many crossovers. Once open, they grant users access to 17.5 cubic feet of cargo space, complete with a liftable flat floor. Fold the second row down, and there's a total of 47.9 cu ft of cargo space. Check out our entire live gallery of the all-new – and fully undisguised, this time around – direct from the floor of the 2015 Frankfurt Motor Show. RIPE FOR FRESH CONQUESTS: THE NEW MINI CLUBMAN Woodcliff Lake, NJ, June 24, 2015. The new generation of the MINI model family continues to grow. With the new MINI Clubman it now conquers the premium compact segment, too. The new model offers the highest level of everyday practicality, long distance suitability, versatility and ride comfort ever seen in a MINI. With four doors and the characteristic split doors at the rear, five fully-fledged seats and a generously sized, versatile interior, the new MINI Clubman meets all the requirements of the compact class in terms of functionality in its own unconventional way. Individual style, outstanding driving fun and the quality level of a premium automobile make it an exceptional phenomenon that allows additional target groups to get a taste of the distinctive MINI feeling. The matured character of the new MINI Clubman is reflected in dimensions that are significantly larger than the predecessor model, a distinctive body concept, high-quality materials and finish quality and also new features in the areas of drive, suspension comfort, safety, controls and connectivity based on the latest MINI generation.

Mini headed to North Pole to meet Santa Claus

It seems that retailers are bringing out the Christmas decorations earlier each year, but Mini's premature holiday spirit could be one for the record books. The day after Black Friday, the "Mini Goes to Santa Claus" adventure will depart from BMW headquarters in Munich, Germany and head up Rovaniemi, Finland (just outside the Arctic Circle) to deliver Christmas letters to Santa Claus -he must have an mail outpost here for his North Pole workshop. Guinness World Records is also getting involved with this trek, by competing for a for the longest-ever wish list to Santa.
Mini has assembled teams of vehicles from 16 countries consisting of all of its current models to drive the almost 1,900 miles. Although it won't be a part of the convoy, the Mini Paceman will be in Rovaniemi to welcome the groups along with former rally driver Rauno Aaltonen who will "demonstrate his unequalled talent" while driving the Paceman. We're not exactly sure what this means, but snowy climates and rally drivers always seem to be a recipe for great entertainment to us.
Scroll down for Mini's press release, but we'll have to wait until later in the month to see what should be some pretty cool pictures of the trip.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.