2005 Mini Cooper Convertible Base 1.6l on 2040-cars

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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Watch Chris Harris take a 360° tour of the new Top Gear track

For the new series of the BBC's Top Gear, the familiar test track has been reimagined. Gone is the Astra that the celebrities used to bash around the track, replaced by a rallycross Mini. And what better way to get acquainted to the new track than a 360° video of a lap around the track? It's even presented to us by the Top Gear Chris we like, Chris Harris! Harris gets the Mini fantastically sideways on the asphalt sections, and gives it some stick through the gravel sections and splashes of water. It's a bumpy ride tailored for the kitted-out Mini – even if one can't help but wonder if it would be better television to see a fish-out-of-water car like a humdrum, front-wheel-drive Astra thrashed through the course instead. The Mini almost has it too easy, even if celebrity drivers will surely find the track hard to master. As a note of functionality, the video will only play as intended if you are using Google Chrome, says Top Gear. News Source: YouTube/BBC Top GearImage Credit: BBC Top Gear Celebrities Motorsports TV/Movies MINI Videos chris harris chris evans top gear test track

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.