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2020 Mini Cooper SE promises electrified 'go-kart feeling'

Mini calls its new Cooper SE "the first solely electrically powered model of the British brand." We're pretty sure that the 500 U.S. owners of the Mini E from 2008 would disagree, but there's no questioning the fact that this new Cooper SE is a better vehicle and one that was designed from the get-go to incorporate batteries and an electric motor. That electric motor sends 181 horsepower and 199 pound-feet of torque right from zero rpm to the front wheels. We expect the motor is borrowed from the rear-wheel-drive BMW i3s. Mini says the Cooper SE is limited to a top speed of 93 miles per hour, that it'll do 0-62 miles per hour in 7.3 seconds and that its "innovative driving dynamics system with wheel slip limiting close to the actuator" (whatever that means) will offer "particularly intense and unmistakable agility, known as the go-kart feeling." We look forward to driving the Cooper SE and putting those statements to the test. The Cooper SE offers four driving modes: Sport, Mid, Green and Green+, in descending order of sporty to efficient. There are also two levels of brake regeneration. A 6.5-inch screen (a larger 8.8-inch unit is optional) inside displays powertrain information and offers suggestions to improve efficiency, and the standard navigation system features a range circle so drivers know how far they can travel at the current state of charge. Power comes from a 32.6-kWh lithium ion battery pack that Mini says is "situated deep in the vehicle floor" to ensure a low center of gravity and luggage space that's equal to the gas-powered version. Mini quotes a range of 235 to 270 kilometers (146 to 168 miles) "based on the new WLTP test cycle and adapted to NEDC for comparison purposes." We can expect official U.S. range figures to be down a bit from there. Suffice it to say, the Cooper SE won't come close to the 226 miles of range offered by the Nissan Leaf E+, let alone the 238 of the Chevy Bolt or 258 of the Hyundai Kona Electric. It's easy to tell the Cooper SE apart from gas-powered Minis. The grille has a much smaller opening than other Mini models — the electric powertrain doesn't have the same airflow requirements as a gas engine — and the bodywork is highlighted with yellow accents on the grille, wheels and mirror caps. Plus there's a cute little plug icon on the tailgate near the Union Jack-shaped taillights. The charge port is located just above the passenger-side rear wheel, right where the standard model's gas cap would be found.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Hardtop Four-Door Carbon Edition breaks cover [UPDATE]

UPDATE: Mini USA sent a announcement with official details and pricing for the Carbon Edition, which is available below. After an $850 destination charge, the models cost $37,100 with a manual gearbox. Mini doesn't offer the John Cooper Works trim on the Hardtop Four-Door, but a handful of US customers can now order the next-best thing. The new Carbon Edition satisfies the needs of enthusiasts wanting extra power to go with the two additional doors, but Mini will only offer 150 of them here. The Carbon Edition starts with the Hardtop Four-Door Cooper S and then layers on the John Cooper Works Pro Tuning Kit to create a 208-horsepower hot hatch. An upgraded exhaust with Sport and Track modes also comes with that package, according to MotoringFile. For extra style, they all wear a JCW body kit in Midnight Black, and there's a heap of carbon-fiber trim to fit the name. Matte black stripes amplify the menacing look and feature a little Carbon emblem cut into the ones on the sides. Additional improvements include LED headlights, a panoramic sunroof, a navigation system, and JCW interior trim. The array of improvements don't quite take the Carbon Edition to the full 228 hp from the JCW Hardtop Two-Door, but Mini spokesperson Mariella Kapsaskis tells Autoblog that the US product team handpicked these parts to get as close as possible. If this limited-edition, four-door hot hatch intrigues you, get on the phone with a dealer soon. According to Kapsaskis, the first examples are already at dealers, and the Carbon Edition might not last long with just 150 of them on the road. Related Video: MINI Carbon Edition: The fastest, loudest, and most powerful MINI Hardtop 4 Door we make. The Carbon Edition combines the already powerful MINI Cooper S Hardtop 4 Door model with the new John Cooper Works Pro Tuning Kit, valve exhaust system and high-grade carbon fiber accessories. The result is 208 horsepower and an ultra-aggressive exhaust note with Sport and Track Mode*. The exhaust flap is operated wirelessly via two clicks of the Bluetooth controller and unleashes devilish backfire pops and crackling sound on the overrun. Genuine carbon fiber mirror caps, air intake trim, and tailpipe finishers are offset against Midnight Black metallic paint and exclusive matte black sport and side stripes accented by a red pinstripe.