2004 Mini Cooper Hatchback- Yellow on 2040-cars

Auto blog

Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Even Mini's manual transmission take rate is only 11%

Of all the automakers we've talked with so far, Mini seems to sell the largest percentage of its cars with a manual transmission. A representative from the company shared numbers with us that show 11% of its 2019 sales have featured a stick. That beats Subaru's 7%, Volkswagen's 5% and Honda's 2.6%. It likely helps that Mini is a more niche brand, and it offers a manual on nearly every version of its cars. Still, it's sad that 89% of Mini owners decided to get an automatic anyway. The manual take rate between different models varies quite a bit. The high-performance John Cooper Works models are most frequently sold with a manual transmission. The two-door hardtop and convertible versions have the highest percentages for the JCW at 41% and 32%. The JCW Clubman and Countryman follow at 22% and 19%. We're not surprised that the fast versions of Minis are sold with a manual more often than others, but we're surprised that even with two in 10 JCW Clubman and Countryman models selling with one, Mini would drop the option from the new 301-horsepower versions. Unsurprisingly, other trim levels aren't purchased with a stick as often. The least popular is the front-drive Cooper S Countryman at 0%, followed by the regular Cooper Countryman at 1%. Then there's the Cooper Clubman at 3%. Weirdly, the all-wheel-drive Countryman and Clubman models always have a higher percentage of manuals than the front-drive models, with differences ranging from 2% to 10%. The two-door Minis are typically the most likely to sell with a manual even for core models. In the convertible, the 6% of regular Coopers are manual while 30% of the Cooper S are. That nearly matches the JCW convertible. For the hardtop, the regular Cooper's manual take rate is 11% and the Cooper S model's is 17%. These numbers will probably drop in the short term, though. Mini announced that it's temporarily stopping imports of manual Minis due to some emissions calibration issues. After a few months, though, we expect the manual sales to bounce back.

2021 Mini Cooper S Sidewalk Edition priced just under $40,000

Earlier this year, Mini announced the return of the Sidewalk Edition visual package for the 2021 Mini Convertible, one that appeared way back in 2007 with the first drop-top Mini. Now pricing has been announced at a base price of $39,250, and it will arrive at dealer lots in April. While the number of examples is limited in some markets, 150 in the U.K. for example, Mini hasn't announced a cap for American sales. Part of the high price is due to the fact that the special edition is only being offered on the Cooper S trim level, whereas in Europe, it will be available on various trims down to the entry-level Mini One. That means the U.S. version comes with a turbocharged 2.0-liter inline-four making 189 horsepower and 207 pound-feet of torque. It will come standard with a 6-speed manual transmission, but a 7-speed dual-clutch automatic will be available for an additional $1,500, pushing the price past the $40,000 mark. The package is available with either a dark metallic blue or a black paint job with a dark gray top. European models get a few more color options. All models come with custom wheels, badging and a leather interior to match the top. It also includes several optional features as standard including a heads-up display, 8.8-inch infotainment system, heated seats, automatic climate control, auto-dimming mirrors, upgraded sound system, LED headlights and fog lights and proximity locking and unlocking. Related Video: