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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2021 Mini Cooper 1499 GT adds sporty, retro attitude to the three-cylinder Mini

When you think of sporty Minis, you probably think of the Mini Cooper S and John Cooper Works models with their (relatively) large turbo four-cylinder engines. But with the 2021 Mini Cooper 1499 GT special edition, Mini is trying to bring a dash of sportiness to the base three-cylinder model. The car's styling and name is inspired by the Mini 1275 GT that was introduced way back in 1969 as a more affordable, but still sporty, alternative to the Cooper S. The number represented the engine displacement in cubic centimeters, as it does on the new 1499 GT. The black paint scheme with gold side stripes is the inverse of the launch color for the 1275 GT. Further adding to its athletic looks are black badges and trim, 17-inch wheels, and John Cooper Works-style front and rear bumpers, side skirts and hatch spoiler. The interior also picks up an array of John Cooper Works parts including the steering wheel, seats, shifter and pedals. In front of the steering wheel is the digital instrument cluster from the John Cooper Works GP. Mini also adds a few equipment upgrades found in upper-trim Cooper Hardtops such as dual-zone automatic climate control, automatic lights, automatic wipers, a 6.5-inch infotainment screen and navigation. What the 1499 GT doesn't get are any performance upgrades. The turbocharged 1.5-liter three-cylinder makes the same 134 horsepower and 162 pound-feet of torque as its Cooper siblings. It comes standard with a six-speed manual transmission, and a seven-speed dual-clutch automatic is available as an option. The suspension is unchanged as well. Still, we've found that the base three-cylinder Mini is a thoroughly entertaining car to drive. To pick up one of these special edition Minis, you'll need to fork over $27,890. That's about on par with the Mini Cooper Signature trim, so it isn't completely unreasonable to pay that much for a three-cylinder Mini. But buyers looking for a sporty Mini might be tempted to skip over the 1499 GT for the more powerful Mini Cooper S, which starts slightly less at $27,250. Related Video:

Mini celebrates its first Monte-Carlo victory with Paddy Hopkirk Edition

Mini's newest special-edition model is a tribute to a victory that was as unexpected as it was significant. Northern Irish pilot Paddy Hopkirk won the 1964 edition of the Monte-Carlo Rally in a Cooper S, impressively beating far more powerful cars, and the two-door 2021 Hardtop Cooper S Paddy Hopkirk Edition celebrates this victory. Fittingly, every Paddy Hopkirk Edition is finished in Chili Red with a white roof, a combination that echoes Hopkirk's 1964 model (pictured below). 37 decals on both doors create another visual link between 2020 and 1964. Mini also added 17-inch alloy wheels, black trim all around, and a white hood stripe that served as a blank canvas. Look closely: it features 33 EJB graphics (the winning car's registration number) and Hopkirk's signature.  His signature also appears on the hatch, on the sill plates, and on the right side of the dashboard. LED headlights, keyless entry, black interior trim, and a leather-wrapped three-spoke steering wheel come standard. There are no mechanical modifications, meaning the Paddy Hopkirk edition is powered by a turbocharged, 2.0-liter four-cylinder that delivers 189 horsepower and 207 lb-ft of torque. It spins the front wheels via a six-speed manual transmission, though a seven-speed dual-clutch automatic gearbox is offered at an extra cost. Mini dealers across the United States will begin receiving the Cooper S Paddy Hopkirk Edition in November 2020. It's one of two special-edition models joining the range for 2021; the second is the heritage-laced Coral Red Edition. Pricing hasn't been released yet. "Production is planned for November and December of this year," said a Mini spokesperson, "with a very limited number expected for the U.S. market. Only a few hundred." Victorious past Sir Alec Issigonis envisioned the original Mini as a practical, budget-friendly alternative to bubble cars, not as a rally-dominating machine, but the pocket-sized four-seater quickly proved its mettle on the track. Accomplished engineer John Cooper built the first Mini Cooper in 1959, the year the standard model was released in England, though it was a one-off prototype. Bolstered by a ballooning aftermarket scene, even amateur enthusiasts experimented with ways to extract more power out of the small four-cylinder and fine-tune the car's handling. It took less than a decade for the Mini to become a force to reckon with at races on both sides of the Atlantic.