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Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

Mini is sending some buyers a car-sized puzzle to apologize for delivery delays

The ongoing chip shortage has wreaked havoc on automotive supply chains around the world, causing a diverse selection of side effects including long delivery delays. Mini has found a clever way for some of its customers to pass the time: It's sending them a giant Mini puzzle. Created by advertising agency Pereira O'Dell, the puzzle's full name is the "we're-working-hard-to-get-you-your-car, waiting-is-the-worst, in-the-meantime-happy-puzzling Mini puzzle." It sounds like the company has created several designs, though the only image it published shows a red hatchback with white stripes on a red background. It's huge; the dimensions weren't published, but it looks like it takes up a car-sized spot in a garage. The pieces look relatively big, but completing the puzzle will likely require several days of trial and error. Mini notes that not every buyer who is waiting to take delivery of one of its cars will receive a life-sized puzzle; only "select new customers" will get one. It's sending normal-sized puzzles to some of its other customers, however. There's no word on how recipients are selected. Delays have plagued nearly every carmaker in the past few months, so Mini isn't alone. The company has temporarily stopped building cars equipped with a manual transmission to simplify its range. While it hasn't revealed precisely how long customers need to wait before taking delivery, its consumer website warns that "due to increased customer demand, production availability of model year 2023 Mini models is limited." It adds that the estimated delivery time for custom-built orders varies "depending on trims, packages, options, and location." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.