2002 Mini Cooper on 2040-cars

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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini Cooper Countryman only small car to earn good grade in latest IIHS crash tests [w/video]

Competitors in the small-car segment didn't do nearly as well. Four vehicles earned "poor" grades.
Only one small car out of 12 tested earned a good grade in the latest round of crash-test results compiled by the Insurance Institute for Highway Safety. The Mini Cooper Countryman received a "good" ranking on the organization's small-front overlap test.

Mini Hardtop next generation shown in first official photos

Undermining the work of spy photographers around the world, Mini gave us our first official look at the next-generation Hardtop by publishing a series of photos that show the hatchback wearing full camouflage. While the finer design details remain hidden, the shots are revealing enough to provide a very decent idea of what to expect — and what not to expect — from the fourth generation of this British icon. What's immediately clear is that the next Hardtop looks like a Mini; or, at least, like the German reinvention of the Mini. Designers haven't significantly changed the hatchback's proportions, and they kept defining styling cues such as round headlights, a nearly flat roof panel, and vertical rear lights. One interesting detail is that the headlights are no longer integrated into the hood; the Mini seemingly loses its clamshell hood in favor of a more conventional unit that stops at about the same level as the A-pillars. Mini also mounted the door handles flush with the body. We're guessing more details will jump out when the camouflage come off, but we're expecting mostly evolutionary changes. "What you'll see in 2023 is that we've clearly modernized it by taking a big step — the biggest step in the last 20 years — but it will be unmistakably a Mini," said Mini boss Bernd Korber in December 2020. He added that the project's motto was "don't screw with an icon." Mini hopes to become an electric-only brand by the beginning of the 2030s, but we're not there yet. While the Hardtop draped in camouflage runs on batteries, gasoline-powered models will continue to be part of the range in many markets around the world. It's too early to provide technical details, but it's reasonable to assume that both the EV and the gasoline-sipping models will benefit from drivetrain improvements. Front-wheel-drive will continue to come standard, like it always has. Will the stick-shift survive? We're keeping our fingers crossed. More information about the next-generation Mini Hardtop will be released in the coming months, and the model is scheduled to make its debut in 2023. It's one of several new models the BMW-owned brand has in the pipeline. The next-generation Countryman is scheduled to enter production in 2023 as well, an electric high-performance John Cooper Works-branded model is on its way, and Mini pledged to release a crossover it described as "small" (which is highly relative, even for Mini) that will exclusively be offered with an electric powertrain.