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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2019 Mini E Countryman Review | Not a great plug-in hybrid, but still great

At first glance, the 2019 Mini E Countryman plug-in hybrid is wildly unimpressive. It can only go a meager 12 miles on electricity alone, and when out of plugged-in electrons its turbocharged three-cylinder engine manages an EPA-estimated 27 mpg in combined driving. Pretty good for a compact SUV, but crap for a hybrid. Its price tag is eye-watering. Although it starts at $37,750, including $850 destination, my test Countryman hit the register at $45,750 and still didn't have power seats, leather, satellite radio, adaptive cruise control, and other items that should be included on a vehicle at this price range in this segment (compact SUVs like the Mercedes GLA or Volvo XC40). Admittedly, if you skip our test car's $2,000 John Cooper Works Appearance package (not a bad idea), you can add some of those extra niceties instead, but the price would still be steep. An E Countryman, or 2019 Mini Cooper S E Countryman ALL4 as it's officially and ridiculously known, is roughly about $4,000 more than a comparable gas-only Cooper S Countryman ALL4. There are some functional disadvantages as well. The plug-in hybrid lacks the regular Countryman's sliding back seat that adds cargo space without folding the seat backs and therefore wiping out passenger space (see video below). It also has only about 30 percent of the under-floor storage available in the cargo area, the result of the batteries needing to go somewhere. Now, Senior Editor Alex Kierstein reports that he found the E Countryman to still be perfectly space efficient. There was sufficient room for his wife to sit up front with a rear-facing baby seat behind her and a big stroller in the trunk. Still, he would've had even more room in the regular Countryman. The bottom suitcase in the right photo would not fit in the E Countryman since it lacks this regular version's removable floor panel. Really, all the above issues make the plug-in hybrid version of the Countryman a little hard to recommend ... at first. At second, third and fourth glances, it actually starts to make a lot more sense. Sure it only went between 10 and 12 miles on electricity after I recharged it, but hey, that's still 10 to 12 miles further than any other Mini can muster. You can even utilize the "Save Mode" that allows you save that electric range for times when you know it'll be most beneficial (say, the urban-driving conclusion to the morning commute).

2019 Mini Oxford Edition is the cheapest way to get a Mini, but only for college students, grads

Mini makes a play for young car buyers with its latest 2019 Hardtop model, the Oxford Edition. It's more on par with a new trim level, but it's a highly compelling one as it's the cheapest version of the Mini available, and it comes with even more standard features than the regular base Mini. The catch is you have to either be in college, or recently graduated, to get it. Specifically, you have to be a full- or part-time student enrolled in a 2-year, 4-year or graduate school program at an accredited college or university. You're also eligible if you've graduated from one of those programs within 12 months of buying the car. If this describes you, you can have a turbo-charged three-cylinder two-door Mini Hardtop for $20,600, or the four-door for $21,600. That's a $2,150 discount over a normal base trim Mini called Classic. Even better, the Oxford Edition is equipped much better than the Classic, with larger 17-inch wheels, heated seats and a panoramic sunroof as standard. There are even a couple more colors to pick from adding British Racing Green and Starlight Blue to the Classic's selection of red, white, black and silver. An automatic transmission is also standard, which is usually a $1,250 option on the Classic, but a manual transmission is still available. Mini says that all the features amount to a $6,900 value, though it's difficult to gauge that since features such as the sunroof aren't available on the Classic, but it's a standard feature on the roughly $26,000 Mini Signature. All-in-all, the Mini Oxford Edition is a great deal for a young buyer with a desire for a Mini. And that's easy to understand, since we've enjoyed the ones we've driven. Related Video: