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2014 Mini Cooper goes to the dogs

We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.

BMW-designed Mini Cooper celebrates its 20th birthday

Mini is celebrating a major milestone. It unveiled the original Cooper Hardtop 20 years ago at the 2000 edition of the Paris auto show. More than merely a new car, this retro-styled hatchback laid the foundations for the entire brand. Its predecessors sometimes wore Mini emblems, but they were always sold by various companies including Austin, Morris, Rover, and, through a licensing deal, Innocenti. The name didn't officially denote a standalone carmaker until the hatchback was presented to the public in the French capital two decades ago. The decision to make Mini a brand came from executives at the top of BMW, which purchased England-based MG-Rover in 1994. Developing a Mini for the 21st century was a Herculean task. Releasing an evolution of the original car, which made its debut in 1959, was completely out of the question; it had outlived its expiration date by decades, and was a fossil in automotive terms. The new model had to be designed on a blank slate. And yet, the development team decided it still needed to look like a Mini, and it also had to drive like one. After experimenting with several concepts, like the futuristic ACV30 (pictured below) shown in 1997, designers settled on a basic set of guidelines. 1997 Mini ACV30 concept View 4 Photos According to Mini, the project brief stated the 21st-century model needed to have short overhangs, round headlights, a hexagonal grille, and room for four passengers. It also had to be front-wheel drive, a layout that made the original car a packaging masterpiece (and, admittedly, a bit of a nightmare to work on), but stylists decided to give it a hatch in the name of practicality. Finally, product planners decided to push the Mini upmarket, away from its roots as a value-friendly alternative to bubble cars, and embed it firmly into premium territory. Called R50 internally, the hatchback was initially offered in two variants named One and Cooper, respectively. Mini expanded the range in record time. Model year 2002 brought the hotter Cooper S (R53), a turbodiesel engine joined the European line-up in 2003, and a convertible (R52) was introduced in 2004. Sales in the United States started for the 2002 model year, and driving enthusiasts gave it a warm reception. It was well worth the wait. BMW never planned to keep Mini anchored to a single model. It introduced the second-generation Cooper in 2006, and new variants arrived in rapid-fire succession. By 2010, there was a Mini to suit nearly everyone's needs.

Utah man builds iRacing simulator inside 2005 Mini Cooper S

Brent Cheney is an artist and part-time racer who used to own a tuning shop for time attack cars. That's why, when he decided to get into iRacing and wanted an immersive simulator, he wouldn't settle for mere technical excellence. As first covered by Salt Lake City's KSL news, then in more detail by Motor Authority, Cheney decided he wanted to cut a car into pieces, and rebuild it in the basement of his Salt Lake City, Utah house with a racing sim inside. He needed "the right aesthetic," ruling out something like a Toyota Corolla, but he refused the sacrilege of cutting up anything too precious to an enthusiast. After narrowly missing out on buying a 1999 BMW M3 convertible, then turning to a Mitsubishi Eclipse done up in splashy green like Brian O'Conner's car in the original "Fast and Furious," he ended up with a Mini Cooper. The Brit was a better choice than the German and the Japanese, in fact, thanks to a hardtop that would create a dark enclosure, and seams and shutlines in the right places to hide the necessary cuts.  Cheney found a 2005 Cooper S that had been junked over an engine issue, getting the coupe for $1,000 and parting out the internals he didn't need for the same $1,000 he paid. After watching a YouTube video on how to cut a car, he dismembered the Cooper into seven pieces with a cordless reciprocating saw wielding a Diablo Steel Demon 6-inch blade, and carried the pieces into his man cave. He reassembled those pieces on a wood base with the aid of 200 brackets and many more sheetmetal screws, nuts, and bolts. Once the car was put back together, body parts and trim pieces hid all the seams. Before reinstalling the interior, the artist laid in the sim equipment. After doubling the minimum requirements for iRacing, Cheney's system included an Intel Core i9 8-core processor NVIDIA GeForce RTX 2080 8 GB Founders Edition video card running Windows 10 inside a Thermaltake PC case under the Cooper S hood, as the new "engine." A Fanatec Podium DD1 direct-drive steering column and wheel and Fanatec V3 pedals went in the cabin, along with a Harman Kardon home theater 5.1 surround sound system. He mounted the wheel on the Mini's steering column with a fabricated adapter, put the Fanatec pedals where the car's pedals had been, put a ButtKicker Mini transducer in the original Mini seat for extra realism, and hid all the wiring beneath the carpet and interior trim components.