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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Countryman spied looking less and less Mini

As the entire Mini lineup continues to grow in size, our latest spy shots for the upcoming Mini Countryman testing in Germany reveals the automaker's biggest car will stick to the trend of increasing semantic contradiction. This latest prototype drops some of its camouflage over the previously spied model that was spotted testing in the winter. Unlike the last test mule we saw, the disguised vehicle ditches the hexagonal grille for one that mimics the current model's design with a more traditional layout. The prototype also loses the sporty, multi-spoke wheels for a more boring, plastic-like set. The side and back end of the vehicle are heavily camouflaged, hiding the rear design of the prototype. But Mini's iconic taillights are still evident with the most current prototype only having one exhaust outlet, while the previously spotted model sported two. As expected, the next-gen Countryman should grow longer and wider. The increase in size will coincide with a switch to BMW's UKL2 platform. We also expect the Countryman to share the same three- and four-cylinder turbocharged engine options as vehicles on the same platform, namely the Mini Clubman and BMW X1. This prototype, with its low-end wheels and single exhaust outlet has us thinking that Mini is testing out one of its more fuel-efficient models. After the Countryman's debut, which is expected to happen at the Paris Motor Show in October, a performance-oriented John Cooper Works model and a plug-in hybrid variant should follow suit. Related Video: Featured Gallery 2017 Mini Countryman Spy Shots View 9 Photos Image Credit: CarPix Spy Photos MINI Crossover Hatchback SUV

Mini headed to North Pole to meet Santa Claus

It seems that retailers are bringing out the Christmas decorations earlier each year, but Mini's premature holiday spirit could be one for the record books. The day after Black Friday, the "Mini Goes to Santa Claus" adventure will depart from BMW headquarters in Munich, Germany and head up Rovaniemi, Finland (just outside the Arctic Circle) to deliver Christmas letters to Santa Claus -he must have an mail outpost here for his North Pole workshop. Guinness World Records is also getting involved with this trek, by competing for a for the longest-ever wish list to Santa.
Mini has assembled teams of vehicles from 16 countries consisting of all of its current models to drive the almost 1,900 miles. Although it won't be a part of the convoy, the Mini Paceman will be in Rovaniemi to welcome the groups along with former rally driver Rauno Aaltonen who will "demonstrate his unequalled talent" while driving the Paceman. We're not exactly sure what this means, but snowy climates and rally drivers always seem to be a recipe for great entertainment to us.
Scroll down for Mini's press release, but we'll have to wait until later in the month to see what should be some pretty cool pictures of the trip.