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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Hardtop Oxford Edition priced as the range's value champion

Mini has released pricing information for the 2022 Hardtop Oxford Edition, a value-oriented trim level positioned as the entry point into the range. Offered with two or four doors, it's surprisingly just as affordable as it was in 2018. The Oxford Edition is an evolution of the Classic trim, which was updated with a new-look design for 2022. It comes standard with 17-inch wheels, LED headlights, leatherette upholstery, heated front seats, an 8.8-inch touchscreen, a digital instrument cluster, and several electronic driving aids. It's the cheapest Mini, but it's clearly not cheap in every sense of the word. Buyers have six exterior colors to choose from, and they can select black or gray wheels. Oxford Edition models share their drivetrain with the standard Hardtop Cooper. Power comes from a turbocharged, 1.5-liter three-cylinder engine, which produces 134 horsepower and 162 pound-feet of torque. It spins the front wheels via a six-speed manual transmission. Light and nimble, the Cooper is close in spirit to the original Mini. Pricing for the 2022 Oxford Edition starts at $20,600 for the two-door model and $21,600 for the four-door, figures that include a mandatory $850 destination charge. In comparison, the 2019 models launched in 2018 cost exactly the same; even the destination charge hasn't increased, which is extremely unusual in the automotive industry. Mini notes the Oxford Edition represents a $6,150 value. Ordering a standard two-door with the aforementioned features would increase its price to $26,750 including destination, while a four-door would cost $27,750. Buyers willing and able to stretch their budget can order the Oxford Plus package, which bundles a seven-speed dual-clutch automatic transmission and a panoramic sunroof (two of the Hardtop's most popular options) for $1,500. While the first Oxford Edition was initially only for college students and recent graduates, and later also for military members and recent retirees, Mini told Autoblog the 2022 model can be ordered by all buyers regardless of where they work, if they work, and whether they go or went to college. It's available now across the nation.

Help Mini decide on its next limited-edition Cooper

Mini likes to make a big hullabaloo about the number of ways its cars can be configured, which currently stands at 10 million. While that figure is impressive, the BMW-owned brand is always looking for new and unique design variations, a trend that has seen a number of special-edition Minis pop up over the years boasting unique color and trim items.
For the new, third-generation F56 Mini, the British brand is at it again. Only this time, the cars are designed and chosen by Mini's fans in a new contest. Called "The New Originals," Mini teamed its 10 Final Test Test Drive winners with an illustrator to design their perfect Mini, one of which will become the next special-edition model.
The ten cars are currently being voted on by the brand's fans on the Mini USA website, with the winner set to be announced at the 2014 New York Auto Show in April. A total of 56 examples of the winning entry will then be put on sale, making this one of the most limited of Mini's many limited editions. Voting closes on February 19, so hop over to the page and vote for your favorite.