Mini Cooper Gp, John Cooper Works on 2040-cars

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Manuals return to the Mini lineup for 2021

The 2021 Mini Cooper will offer a manual transmission again, after the 2020 model had to go without a stick shift due to problems certifying that powertrain. It had been hoped that the emissions issue would be straightened out in only a few months, but as it turned out, Mini had to go through the entire 2020 model year with its cars offering only two pedals. The 2020 Cooper and Cooper S models got a seven-speed dual-clutch automatic, while the John Cooper Works variants and the ALL4 versions of the Clubman and the Countryman got an eight-speed unit. For 2021, the standard Mini Cooper with the 134-hp 1.5-liter turbo three-cylinder will offer a six-speed manual in the hardtop, four-door, and convertible body styles. The 2021 Mini Cooper S, with its 189-hp 2.0-liter turbo four, also will come standard with the six-speed stick in hardtop, four-door, and convertible form. The John Cooper Works hardtop, with its 228-hp 2.0L turbo, shares in the manual-transmission goodness, but the JCW convertible remains automatic-only, with the seven-speed DCT. The 2021 301-hp John Cooper Works GP hardtop will be eight-speed automatic only. For the 2021 Clubman and the Countryman, the picture is still murky. It's likely that the JCW Clubman and JCW Countryman, which also get the 301-hp engine, will continue to be offered only with the eight-speed automatic gearbox, although the less-powerful versions could get a stick shift again. Mini says, "Manual transmission offerings will be confirmed once 2021 model year information for these models is released later this spring." Given the persona Mini has cultivated, this brand seems like one that should continue to offer stick shifts for as long as possible. Mini spokesman Andrew Cutler claims that the Mini hardtop generally has had the highest take rate for manuals in the U.S. market, with 45% buyers of the (2019-model) John Cooper Works version opting to row their own gears. Related Video:      

Cool Shunnings: Mini helps the Jamaican bobsled team train in lockdown

Need to train for an upcoming outdoor Olympic competition, but COVID restrictions are forcing you to shelter in place? Well, if your sport happens to be bobsled and your place happens to be an indoor ski slope, that just might be doable.  Perhaps you remember Jamaica's national bobsled team for pushing a Mini Cooper convertible around earlier this year as a conditioning exercise. If that sounds like a stunt straight out of "Cool Runnings," well, that's pretty much the idea. Now, they're doing it in isolation, within the safe confines of an indoor skiing facility in the UK.  Evidently, they're still at it, only now they appear to have better corporate sponsorship (note the Jamaican flag livery on their spankin' new 'vert) and a pandemic-friendly training venue as they undergo conditioning at the UK’s largest indoor slope at The Snow Centre, Hemel Hempstead, ahead of the World Championships in Lake Placid, New York, in February.  "This second lockdown has been even harder on our training," said team pilot Shanwayne Stephens. "Matt [Wilson] and DyÂ’Neal [FeÂ’ssal] are new to the team so weÂ’re focusing on gelling together as a team and getting them up to speed – they have never been in a bobsled or even seen one yet!" "Pushing the MINI here may seem like a bit of fun but this has been an important exercise, just being on ice is completely different to training in the summer – the toll on your body is entirely different and you use energy in different ways," Stephens said. "The Snow Centre is only -3 degrees [27 degrees Farenheit], thatÂ’s pretty mild compared to what weÂ’re normally in, and theyÂ’re already complaining about the cold!" Lake Placid is just the next step toward qualification for the Beijing 2022 Winter Games.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.