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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Hardtop next generation shown in first official photos

Undermining the work of spy photographers around the world, Mini gave us our first official look at the next-generation Hardtop by publishing a series of photos that show the hatchback wearing full camouflage. While the finer design details remain hidden, the shots are revealing enough to provide a very decent idea of what to expect — and what not to expect — from the fourth generation of this British icon. What's immediately clear is that the next Hardtop looks like a Mini; or, at least, like the German reinvention of the Mini. Designers haven't significantly changed the hatchback's proportions, and they kept defining styling cues such as round headlights, a nearly flat roof panel, and vertical rear lights. One interesting detail is that the headlights are no longer integrated into the hood; the Mini seemingly loses its clamshell hood in favor of a more conventional unit that stops at about the same level as the A-pillars. Mini also mounted the door handles flush with the body. We're guessing more details will jump out when the camouflage come off, but we're expecting mostly evolutionary changes. "What you'll see in 2023 is that we've clearly modernized it by taking a big step — the biggest step in the last 20 years — but it will be unmistakably a Mini," said Mini boss Bernd Korber in December 2020. He added that the project's motto was "don't screw with an icon." Mini hopes to become an electric-only brand by the beginning of the 2030s, but we're not there yet. While the Hardtop draped in camouflage runs on batteries, gasoline-powered models will continue to be part of the range in many markets around the world. It's too early to provide technical details, but it's reasonable to assume that both the EV and the gasoline-sipping models will benefit from drivetrain improvements. Front-wheel-drive will continue to come standard, like it always has. Will the stick-shift survive? We're keeping our fingers crossed. More information about the next-generation Mini Hardtop will be released in the coming months, and the model is scheduled to make its debut in 2023. It's one of several new models the BMW-owned brand has in the pipeline. The next-generation Countryman is scheduled to enter production in 2023 as well, an electric high-performance John Cooper Works-branded model is on its way, and Mini pledged to release a crossover it described as "small" (which is highly relative, even for Mini) that will exclusively be offered with an electric powertrain.

Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video: