2015 Mini Cooper S 2 Door Convertible on 2040-cars

Auto blog

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

28 "flexible ladies" cram into a Mini Cooper [w/video]

The Mini Cooper is now confirmed as a great car with which to pick up chicks-up to 28 of them at a time, to be specific. That's the number of limber ladies you can fit in a Mini, as proven earlier this week in London.
The flexible females used every available space in the car, including the footwells and dashboard, to set the Guinness World Record for the most people inside a 2012 Mini. They beat their own previous record of 27, set last year.
Organizer Dani Maynard said before the attempt that the girls had undergone extra training and stretching since last year's record-breaking stunt. "While we have not quite been able to fit any of the girls into the Mini's glove box, there is a surprising amount of space to utilise," she told UK news site Metro.

Oscar Mayer plumps up Wienerfleet with Wienermini, Wiener Rover, Wienercycle and Wienerdrone

Contrary to popular belief and the song that's now going to be stuck in your head the rest of the day (you're welcome), not everyone loves an Oscar Mayer wiener. But everyone, bar none, loves the Wienermobile. And that's why we're so happy to see that Oscar Mayer has expanded its fleet of wiener-inspired vehicles to include a downsized wiener car, a scooting wiener, a radio-controlled wiener, and, perhaps most inspiring of all, a wienerdrone. Can a wiener-shaped Power Wheels be far behind? Before we get to the hovering coup de grace, let's dissect the other wieners on wheels. The Wienermini, quite obviously, is built atop the chassis of a Mini Cooper. It can surely go places the larger OG-Wienermobile simply can't due to its massive dimensions. Then there's the Wiener Rover, which, despite its name, was not built to introduce Martians to the joys of processed meats. The third new wiener is a Vespa in orange and yellow with a wiener-shaped sidecar. Here's hoping those wieners don't stink of two-stroke. And finally there's the Wienerdrone. In retrospect, it's amazing that it has taken this long for someone to invent the world's most perfect hot dog delivery system. We imagine hundreds of these wiener-shaped copters autonomously delivering wieners at sporting events all across the country. Make it so, Oscar Mayer. Only then will everyone truly love an Oscar Mayer wiener. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.