2014 Mini Cooper S on 2040-cars

Auto blog

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW chooses Tesla's Supercharger network for its future EVs

BMW, following the lead of many other automakers, has confirmed this week that it will adopt the North American Charging Standard (NACS), delivering EV drivers in the U.S. and Canada access to Tesla’s Supercharger network. The move goes a step further in cementing NACS as the universal system of choice. The conversion to Tesla plugs will begin formally in 2025 for BMW, as well as its Mini and Rolls-Royce brands in the U.S. market. Those marques now use the Combined Charging System (CCS) for EV charging. “It is our top priority to ensure that our drivers have easy access to reliable, fast charging," said Sebastian Mackensen, President & CEO, BMW of North America. NACS, which began as began as TeslaÂ’s proprietary charging connection, rapidly has become the new standard in its native land after Ford announced it would adopt it this past summer. This was quickly followed by General Motors. Since then, brands including Rivian, Mercedes-Benz, Volvo, Nissan, Polestar, and Jaguar have climbed d on board NACS. Earlier this month, the Hyundai Motor Group announced it would also provide customers with the NACS connector across its namesake, Kia, and Genesis marques. BMW says it will work across its three marques in the coming months to ensure a smooth transition to TeslaÂ’s charging network by early 2025, and owners will be able to pay for charging using their respective vehicle brandÂ’s own app. Related Video: How to charge a non-Tesla on a Supercharger

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.