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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

2023 Mini lineup gets smarter, more colorful

Mini has already announced the changes it's making to its line-up for the 2023 model year. The numerous special-edition models that it unveiled in February 2022 will be joined by new exterior colors, additional upholstery options and more available driving aids. While a completely new version of the Hardtop is on its way, the current-generation model will return for 2023 — it might be its final model year. Buyers who select the Signature or the Iconic version of the Cooper S or the John Cooper Works can order Zesty Yellow, which is an eye-catching color that was inaugurated by the 2022 Convertible. Multi-tone roof options are also available on the aforementioned variants. The electric SE's Signature and Iconic trim levels can be ordered in Island Blue, while Rooftop Gray leaves the palette. And, the Iconic trim level can be configured with Cloth Leatherette Black Pearl, Cloth Leatherette Black Pearl Light Checkered and Chesterfield Leather Malt Brown upholsteries. Mini notes that this is the first time it offers the Chesterfield Leather Malt Brown option on the battery-powered Hardtop. Park Assist and a head-up display join the list of features included in the Driver Assistance package, while adaptive cruise control is now a standalone option. In turn, this makes the Driver Assistance Package available regardless of whether buyers get a stick or an automatic, because adaptive cruise control isn't compatible with the manual transmission. And, yes: the stick shift is sticking around for 2023. Similar changes apply to the Clubman and the Countryman. The former is available with the same multi-tone roof option as the Hardtop and with the Driver Assistance Package regardless of transmission type, and the Driver Assistance package offered on both models gains Park Assist and a head-up display. Finally, the space-saver spare tire is exclusively offered as a standalone options on both bigger Mini models. Pricing for the 2023 model year stays relatively flat, which is a nice surprise. The only exceptions are the Cooper variants of the Hardtop, the Convertible and the Countryman, which cost $500 more than they did in 2022.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.