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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini lifts veil on refreshed Countryman in New York

When Mini introduced the Countryman in 2010, it emerged as the brand's first crossover, its first five-door model and its first to offer all-wheel drive. It also arrived mid-lifecycle in the last generation of Mini Cooper hatchback, with which it shares little more than a passing family resemblance. Now that the Anglo-Saxon automaker is moving on to its third generation of retro hatch, it's given the Countryman a bit of a refresh to keep it current.
Unveiled today at the New York Auto Show, the new Countryman incorporates some very minor cosmetic tweaks to the exterior - so minor, in fact, that you'd be hard pressed to tell one from the other even if viewed side by side. Some subtle enhancements have been implemented to the interior as well, where the large central speedometer remains where it was in the middle of the dashboard (unlike the new Cooper hatch that moves it to where you'd normally find the instrument cluster, behind the steering wheel). The rear seats, however, offer more adjustability.
Mini will offer the new Countryman worldwide in an array of powertrain configurations, ranging from the bare-bones Mini One Countryman with a 1.6-liter naturally-aspirated four offering just 98 horsepower all the way up to the twin-turbo John Cooper Works with 218 hp - North American customers will get the latter, but not the former. The mid-range Cooper S has been enhanced by seven horses to deliver 190 hp, while overseas-only diesel models range from 90 hp to 143. Buyers will be able to choose between a six-speed manual or automatic and front-or all-wheel drive. There are also some new colors on offer and a host of optional equipment, all of which you can read about in the press release below.

Mini Superleggera Vision is the all-electric roadster Mini needs to make

It could be argued that Mini has not built a pretty car since the R53, the first of the reborn Minis, was put out to pasture at the end of 2006. I've owned two R53s, so yes, I'm horribly biased. The styling situation in Oxford hasn't improved much for 2014, either, as the bigger, more frightened-looking Mini begins to arrive in dealerships, boasting a very un-Mini-like front overhang. This, though, this works.
It's called the Superleggera Vision, and straight away, we should point out that it's not designed by Mini. It's a product of Touring Superleggera, whose other creations include the stunning Disco Volante. It's a darn nice piece of design, and we're especially fond of its tiny, Jaguar D-type-like rear fin. It's also perfectly designed for it's debut location - the Concours d'Elegance at Italy's Villa d'Este.
Despite being a Mini, the Superleggera still boasts a traditional roadster layout, with a long hood and a shorter rear deck. The front end boasts a pair of traditionally styled Mini headlamps, which sit above a version of the new Cooper's gaping grille. The profile is brightened by a pair of character lines, the most noticeable of which runs from ahead and over the front wheel wells toward the back of the diminutive droptop. Of course, we can't not mention that amazing fin. It should be fitted to every Mini Roadster posthaste. The rear of the car, meanwhile, almost reminds us of an old Aston Martin Vanquish, thanks to the shape of its taillights and their rounded rectangular enclosure. And yes, those are union jacks inside the taillights. God save the queen.