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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

2021 Mini John Cooper Works GP First Drive | Loud, harsh, expensive, hilariously fun

The Mini John Cooper Works GP has always represented the pinnacle of Mini performance. It’s the most-powerful, lightest and most uncompromising in its pursuit of going fast. And it has never hidden that purpose, wearing bold bodywork to convey its seriousness. Even with a reused powertrain and no manual transmission option, the new 2021 Mini John Cooper Works GP delivers the raw, entertaining driving experience you would expect. As such, it should be a treat for Mini fans, but for the brand agnostic, there are better hot hatch options. From the outside, this Mini GP is the most radical of all. It pulls its design straight from a Frankfurt Motor Show concept complete with unique carbon fiber fender flares that stand proud from the actual fenders. The rear wing is bigger than ever and bisected in the middle. Contrasting the dark gray paint are bright red accents and stripes. It looks remarkably menacing, which is impressive for such a cute little car. Matching the appearances is the GPÂ’s output. It shares the same engine and transmission with the John Cooper Works Countryman and Clubman, and thus the same mantle of being most powerful Mini in history with 301 horsepower and 331 pound-feet of torque. The GP feels substantially more potent, though, since the engine has just 2,855 pounds to haul around ­-- that's nearly 800 pounds less than the next-lightest Clubman JCW with the same engine. For further comparison, the regular Cooper S Hardtop weighs about the same yet has only 189 horsepower. Combined with a smooth, fast-spooling turbo, the GP rockets all over the place. And if youÂ’re not keeping a firm grasp of the wheel, your steering could be all over the place, too. Plant your foot and the wheel starts wriggling as torque steer rears its head. ItÂ’s uncouth, uncivilized, but also kind of fun if youÂ’re up for a ragged experience. Perhaps not so much if you were looking for a precision instrument to combat the Civic Type R and Veloster N. Further differentiating the Mini from those hot hatches is the GPÂ’s sole eight-speed automatic transmission option. No, itÂ’s not as engaging as a six-speed manual would be, and yes, it's a step behind the best DCTs and other automatics. However, it shifts smoothly and quickly with smart shift logic in normal or sport shift modes. Leaving it in automatic would be just fine, but then you'd miss out on tapping the 3D-printed aluminum shift paddles.

BMW's new strategy: Electric everything

Mercedes isn't the only car maker determined to beat Tesla before it gets huge. Sources speaking to German business daily Handelsblatt claim that BMW is in the midst of planning an executive shuffle that will also include a big shift in its electric vehicle strategy. While the company would still offer ground-up EV designs like the i3, the new strategy would greenlight electric versions of some of BMW's most important vehicles, including the 3-series sedan, X4 crossover, and iconic Mini. If the leak is accurate, management is likely to approve the change at the end of September. We've asked BMW for its take on the report, although it declined to comment to Handelsblatt. It wouldn't be shocking to see the Munich crew change tack, though. While Tesla has received hundreds of thousands of Model 3 pre-orders, i3 sales dropped in 2016 – the upscale (if oddly-shaped) EV just isn't as hot as it once was. If BMW electrifies some of its most popular cars, you wouldn't have to choose between a super-efficient, eco-friendly EV and the familiar designs of the brand's mainstream driving machines.The story originally appeared on Engadget, your guide to this connected life.Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Green BMW MINI Electric Hybrid engadget