2008 Mini Cooper S on 2040-cars

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2014 Mini Cooper S Paceman [w/video]

Not Too Odd, Not Too Maxi. Is This Mini Just Right?
We recently got our first time behind the wheel of the latest iteration of the Mini Countryman, the 215-horsepower John Cooper Works model, and were left less than enthused despite the inherent fun factor that a JCW badge brings. Our time with the crossover suggests the Countryman is just too weighty and soft to properly wear the badge.
We have also spent loads of time in various Mini Clubman trims and, despite the oddity of its configuration, this model may be our overall favorite in the current Mini lineup. But it is decidedly not a volume seller, which Mini needs.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini launches electric conversion program for classic models

Mini unveiled an electric version of one of its classic models at the 2018 New York Auto Show. While the project was billed as a one-off at the time, the BMW-owned company announced it will begin making the conversion available to customers through a program called Recharged. Details about what's involved in the build are few and far between, beyond the obvious: The engine and transmission (which form one unit on these cars), the exhaust system, and the fuel tank are removed to make space for an electric motor, a battery pack, and the required electronics. The drivetrain is rated at 120 horsepower, which is nearly twice the 63-horse output of the final Mini models built in 2000, but the battery seemingly adds a tremendous amount of weight because performance isn't as impressive as you might think. Mini pegs the 0-to-60-mph time at 9 seconds (around 5 seconds less than a 2000 car), and it quotes 100 miles of range — 14 less than the Cooper SE. Several subtle visual details set the Recharged apart from a regular Mini. Look closely and you'll spot the Cooper SE's logo on the hood, on the trunk lid, and on the center caps. Some of the cars pictured in Mini's gallery also feature this logo on the quarter panels. Inside, there's a new-look analog instrument cluster, which — to Mini's credit — keeps a relatively period-correct design. It includes a speedometer, a temperature gauge, a range gauge, and a gauge that tells drivers which gear they're in. Speaking of, there's no longer a need for owners to argue about the merits of "magic wand," remote-shift, and rod-change gearboxes: The Recharged is exclusively offered with an automatic. Luckily, Mini isn't completely discarding its heritage. It stresses that all of the changes made during the EV conversion are reversible, and that the drivetrain that's removed from the car is labeled and stored in case the owner chooses to make the car original again. Pricing for the conversion hasn't been announced yet. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.