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Mini Cooper SE Convertible revealed for electric top-down motoring

The electric Mini Cooper SE Convertible is officially a production car! Sadly, that production is exclusively slated for Europe right now, but if we all yell loudly enough, maybe we can get Mini to send some across the ocean. In reality, the chances of the SE Convertible coming here are nearly zero, if not zero. Mini is only making 999 of them as a small series experiment of sorts. Its powertrain and battery pack is the same as the hardtop SE. That means it’s sporting a single front motor with 184 horsepower. The 0-62 mph time for the Convertible is 8.2 seconds, and the electrically operated soft top (with a Union Jack) can be deployed at speeds up to 18 mph. Range is just 125 miles on the optimistic WLTP cycle, which is considerably less than the hardtopÂ’s max of 145 miles. Here in the U.S., the Mini SE is only rated for 114 miles on the EPA testing cycle. If Mini ever brought it here, weÂ’d expect the Convertible to suffer a similarly proportioned range penalty. Mini applies a number of unique exterior appointments to the SE Convertible. For starters, itÂ’s only going to be available in either Enigmatic Black or White Silver. The door handles, side scuttles and light/grille surrounds are then finished in bronze. All of the logos and model lettering gets painted in a glossy black. Plus, the “E” logo is displayed across the front grille with a bronze finish. YouÂ’ll notice “1 of 999” lettering on the side scuttles, and if you open the door to look at the sills, the same “1 of 999” emblem is present again. The steering wheel gets an “E” badge, and the interior is only available in a single spec. Black leather and heated seats come standard, and the glossy black trim does, too. Yellow accents, the same as you get in the Hardtop, all emphasize the electric nature of the car. Production will take place in the Netherlands, and cars will begin shipping in April this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI Electric Pacesetter inside and out

2023 Mini lineup gets smarter, more colorful

Mini has already announced the changes it's making to its line-up for the 2023 model year. The numerous special-edition models that it unveiled in February 2022 will be joined by new exterior colors, additional upholstery options and more available driving aids. While a completely new version of the Hardtop is on its way, the current-generation model will return for 2023 — it might be its final model year. Buyers who select the Signature or the Iconic version of the Cooper S or the John Cooper Works can order Zesty Yellow, which is an eye-catching color that was inaugurated by the 2022 Convertible. Multi-tone roof options are also available on the aforementioned variants. The electric SE's Signature and Iconic trim levels can be ordered in Island Blue, while Rooftop Gray leaves the palette. And, the Iconic trim level can be configured with Cloth Leatherette Black Pearl, Cloth Leatherette Black Pearl Light Checkered and Chesterfield Leather Malt Brown upholsteries. Mini notes that this is the first time it offers the Chesterfield Leather Malt Brown option on the battery-powered Hardtop. Park Assist and a head-up display join the list of features included in the Driver Assistance package, while adaptive cruise control is now a standalone option. In turn, this makes the Driver Assistance Package available regardless of whether buyers get a stick or an automatic, because adaptive cruise control isn't compatible with the manual transmission. And, yes: the stick shift is sticking around for 2023. Similar changes apply to the Clubman and the Countryman. The former is available with the same multi-tone roof option as the Hardtop and with the Driver Assistance Package regardless of transmission type, and the Driver Assistance package offered on both models gains Park Assist and a head-up display. Finally, the space-saver spare tire is exclusively offered as a standalone options on both bigger Mini models. Pricing for the 2023 model year stays relatively flat, which is a nice surprise. The only exceptions are the Cooper variants of the Hardtop, the Convertible and the Countryman, which cost $500 more than they did in 2022.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.