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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini John Cooper Works Concept heading wide-eyed into production

We now know that Mini will offer a stupendous number of total models over the next few years, so it's fair to assume that most of the brand's concept cars have series production written all over them. So, a 'concept' like this new John Cooper Works Mini is more or less a mortal lock to hit showrooms in very similar trim.
That's probably a good thing for future JCW owners, as this Mini looks decidedly better than the standard car that debuted in Los Angeles late last year. Something about the bigger grille, lowered front fascia and pumped up wheel arches make the car more visually compelling than the weird-nosed 2014 Mini Hardtop. (At least to this author.)
By hey, don't take our word for it - with the official press release down below, and our box-fresh gallery of live images up above, you can make up your minds for yourselves. Tell us what you think in the Comments.

Mini Electric Pacesetter will lead Formula E, hints at future JCW cars

Just a few days ago, Mini teased a wild electric hatchback with pace car-style lights. And just as we expected, it's the new safety car for Formula E. It's called the Mini Electric Pacesetter inspired by JCW, which is a mighty long name for such a little car. It looks like a blast, and although it's not exactly a production car or the direct forebear of a car that will be offered, it does hint that there will be high-performance electric Minis. Don't just take it from us, take it from the man in charge of Mini, Bernd Korber: "But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: Electrification and John Cooper Works are a good fit." Mini made some major modifications to the Pacesetter to get it ready to lead race cars. It weighs 287 pounds less than the Mini Cooper SE that it's based on, giving it a total weight of 2,712 pounds. Much of that weight loss comes from the gutted interior, which now has a welded-in roll cage, race seats and six-point harnesses. While not particularly related to weight saving, the seats also have a neat 3D-printed material for the cushions that can be made in different colors and densities. The electric motor and battery are unchanged at 181 horsepower and 199 pound-feet of torque, but the weight loss means that it hits 62 mph in 6.7 seconds, an improvement of 0.6 over the road car. Handling and braking are upgraded with racing coilovers that have adjustments for compression, rebound, camber and ride height, as well as four-piston brake calipers. Mini John Cooper Works GP forged four-spoke wheels are fitted with 245-mm Michelin Pilot Sport tires. The wider track from the wheels necessitated the unique 3D-printed carbon fiber fender flares. The rear wing, which is similar but not identical to the GP unit, is also made of 3D-printed carbon fiber material. Splitters, side skirts and a large rear diffuser round out the aerodynamic tweaks. The car will make its racing debut at the Formula E event in Rome on April 10. And we hope we won't have to wait too long for an electric John Cooper Works model to reach the public. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.