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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini adding new driver assist systems to future models

With all the recent news about automated vehicle technology (from Ford, Nissan and Toyota, among others), Mini is bringing some not-so-groundbreaking tech into its products to better keep the driver connected to the car. Other than stating that these new technologies will roll out in future models, there is no telling when we could see them starting to show up, although our best guess is the 2015 Mini Cooper.
Two of the more notable technologies that Mini will introduce include a head-up display system (shown above) and the "city braking" system to work in conjunction with collision warning and passenger detection. The automated braking system is made possible with the forward-mounted camera, which is also used for adaptive cruise control, auto-dimming headlights and a street sign detection system (to relay speed limit and traffic sign info to the driver). A new parking assist feature helps drivers find a properly sized parking spot, and then drivers can take advantage of the backup camera.
Mini obviously isn't the first to introduce these technologies, but it might be among the first to bring such a large number of advanced safety features into a car priced under $30,000 - though there is no telling how much these options will cost. The automaker has issued a brief press release for its upcoming driver assist systems, which is posted below.

Mini John Cooper Works GP will have over 300 horsepower

The Mini John Cooper Works GP concept from the 2017 Frankfurt Motor Show was one extreme-looking vehicle, and we now know it's because the real one will, in fact, be really extreme. The company announced that the production car will be the most powerful Mini with over 300 horsepower. In fact, it will be the most powerful Mini by a large margin, as the most potent models so far have only made 228 horsepower. And of course, it will be within striking distance of equally widened and winged cars such as the Civic Type R and Focus RS. Exact numbers haven't been revealed yet, but we wouldn't be surprised if it uses the same turbo 2.0-liter four-cylinder from the BMW X2 M35i, which makes 306 horsepower and 332 pound-feet of torque. In fact, the engine would be ideal, since the X2 is front-drive based and shares underpinnings and less-powerful engines with existing Mini products. The X2 M35i is also all-wheel-drive, which naturally brings up the idea of the GP also powering all four wheels, but Mini might choose to stay with front drive to reduce complexity and weight. Sticking with front drive would also mean that Mini could challenge the Civic Type R's record Nurburgring lap. It looks like the spirit of the concept's design will make it to production, too. The teaser images Mini released show a pretty wild looking split wing that's just a bit narrower and missing some of the concept's extraneous fins. We can also just make out fat fender flares, a big rear diffuser, and the GP's trademark four-spoke wheels. The Mini John Cooper Works GP will go into production in 2020, and Mini will only be building 3,000 examples. That's a low number, but it is more than the 2,000 units of the two previous GP generations. And considering the high output and low production, the GP will undoubtedly be a pricey hot hatch. Related Video: