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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

28 "flexible ladies" cram into a Mini Cooper [w/video]

The Mini Cooper is now confirmed as a great car with which to pick up chicks-up to 28 of them at a time, to be specific. That's the number of limber ladies you can fit in a Mini, as proven earlier this week in London.
The flexible females used every available space in the car, including the footwells and dashboard, to set the Guinness World Record for the most people inside a 2012 Mini. They beat their own previous record of 27, set last year.
Organizer Dani Maynard said before the attempt that the girls had undergone extra training and stretching since last year's record-breaking stunt. "While we have not quite been able to fit any of the girls into the Mini's glove box, there is a surprising amount of space to utilise," she told UK news site Metro.

BMW strategy gets green with future i8 Roadster, PHEV Mini

Recent concepts like the Vision Next 100 have signaled BMW's plan to become a leader in automotive tech in the near future, but the Bavarian automaker added some concrete details to that strategy during the company's annual press conference. The business promises there are updated i models and more plug-in hybrids on the way, and a vehicle called the iNext could bring an autonomous EV to the road early next decade. Before we see any completely new vehicles, look for BMW to refine its current green models. Later this year, the i3 will get a larger battery capacity, which will increase the hatchback's range. After seemingly endless teasing, the BMW i8 Roadster will finally arrive in 2018, according to a slide during the conference. The company will also launch a plug-in hybrid Mini, but it didn't give a specific arrival date. At the beginning of the next decade, BMW will also introduce a fully autonomous i model. At the beginning of the next decade, BMW will also introduce a fully autonomous i model, which it currently calls the iNext. "BMW iNEXT heralds the next era of mobility," company CEO Harald Kruger said. "This symbol of our technology leadership will demonstrate how we will bring the future of mobility into series production." BMW refers to its research into autonomous driving as Project i 2.0. Just as the initial development of the i models led to better EV tech and innovations in carbon fiber, the new undertaking should result in improvements to networked motoring and driverless tech for the iNext. The company plans to focus on high definition digital maps, sensor technology, cloud technology, and artificial intelligence. The company's product plan for the i range doesn't show any vehicles between the i8 Roadster in 2018 and the iNext early next decade. Perhaps the new model is the fruition of the many rumors about a family-oriented i5. As BMW eyes the future, it still sees the combustion engine as an important tool for the present, and there are still more traditional models to look forward to. Without offering any details, BMW promises more M models are under development. The larger X7 CUV will also arrive soon, and there'll possibly be even more crossovers, too. "We are also taking an in-depth look at the additional potential of this highly attractive segment," Kruger said.