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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2015 Mini Cooper snapped uncovered on the road

The third generation of reborn Mini is nearly upon us. Just look at the trail of breadcrumbs the Anglo-Saxon automaker has been leaving us.
First we saw the upcoming new Mini Cooper, spied from above at a photo shoot, which Mini was quick to point out was not its best angle. Then BMW's retro-hatch division showcased the Mini Vision concept, and followed up just yesterday with details of the new engines and chassis that will underpin the latest model. And now we have the clearest batch of spy shots we've seen yet.
Not only were these shots taken from a better angle, but also show the new Mini in the more tempting Cooper S trim - complete with hood scoop, split-spoke alloys, roof spoiler and twin central exhaust tips.

BMW recalls 6,073 units of i3 and Minis to replace airbag

BMW is replacing the passenger's side front airbag module on 6,073 vehicles in the US because of a supplier's manufacturing issue with the part. The affected models include the: 2014-2015 i3; 2014-2016 Mini Hardtop 2 Door Cooper and Cooper S; 2015-2016 Hardtop 2 Door John Cooper Works; and 2015-2016 Hardtop 4 Door Cooper and Cooper S. Because the airbag components aren't made correctly, they might not deploy with enough restraint in a low-speed collision. BMW isn't aware of any accidents or injuries from the problem, but this is still obviously a safety concern. According to company spokesperson David Buchko to Autoblog, customers will be notified about the issue by mail in November. As always, dealers will perform the replacements at no cost to owners. Related Video: RECALL Subject : Passenger Frontal Air Bag May not Deploy Properly Report Receipt Date: OCT 07, 2015 NHTSA Campaign Number: 15V628000 Component(s): AIR BAGS Potential Number of Units Affected: 6,073 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW I3 2014-2015 MINI COOPER 2014-2016 MINI COOPER S 2014-2016 MINI JOHN COOPER WORKS 2015-2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014-2016 MINI Cooper S and MINI Cooper two-door vehicles, 2015-2016 MINI John Cooper Works and MINI Cooper S and MINI Cooper four-door vehicles and 2014-2015 BMW i3 vehicles. Due to a manufacturing error, the passenger frontal air bag may not deploy properly in a low speed crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: In the event of a vehicle crash, an air bag that does not deploy properly increases the risk of injury to the front seat passenger. REMEDY: MINI and BMW will notify owners, and dealers will replace the passenger frontal air bag module, free of charge. The recall is expected to begin on November 20, 2015. Owners may contact MINI customer service at 1-866-825-1525 and BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. BMW Statement: BMW has informed NHTSA of its intention to voluntarily recall approximately 923 BMW i3 vehicles to replace the passenger-side front airbag module.