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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

BMW i1 EV rumored, based on electric Mini

With just two BMW i cars currently available — and aging — we've been hankering to know what new EVs are coming down the pipeline for the Bavarian automaker. We've had news of the iNext and i4, caught wind of an iX3, and as BMW is in the early stages of a large electrification push, there has been a multitude of "i"-prefaced trademarks registered. The next we can expect, if the rumors from Spanish outlet Motor.es are to be believed, will be a diminutive i1 EV, based on the same platform as an upcoming electric Mini Cooper. As such, it would share the electric Mini's front-drive/front-motor configuration — previewed on the Mini Electric Concept, shown above, that debuted at the Frankfurt Motor Show last year. It stands to reason that the i1 would be smaller than the high-roofed i3, possibly borrowing the five-door hatchback format from the 1 Series sold in Europe (which would be a long-awaited dream come true if it made its way to the United States). The electric car would be about a foot shorter than the 1 series, though, according to the report, at about 158 inches long. It would be built on an electric version of BMW modular UKL platform. Keep in mind, the BMW i1 is just a rumor at this point, with Motor.es keeping its sources unnamed. If true, though, it could replace the i3 in BMW's lineup five years from now, in 2023. Related Video: News Source: Motor.es via Motor1 Green Rumormill BMW MINI Hatchback Electric Future Vehicles bmw i mini ev mini cooper ev

Hands on with the 2016 Mini Clubman

When the original Mini Clubman debuted, it was marketed as a bigger, more versatile version of the popular Hardtop. But over the years, the British brand's lineup has grown both in terms of vehicle size and number of models on offer, leaving the original car's formula by the wayside. There are now two five-door models, in the form of the Countryman and Hardtop, both of which offer more versatility than the four-and-a-half-door Clubman ever could. For 2016, Mini has transformed the Clubman, making it once again the brand's most versatile model. To familiarize ourselves with the new six-door model – yes, there really are six doors – ahead of the car's official debut in Frankfurt next week, Mini USA's product planning manager, Patrick McKenna, walked us through both the interior and exterior changes for the brand's newest model. As McKenna tells it, the BMW-owned company has gone to great lengths to make the Clubman more than just a long-wheelbase car with barn doors. There are changes both inside and out that not only serve to better distinguish this new model from the brand's other five-doors, but from anything else in Mini's lineup. Check out our chat with McKenna at the top of the page, and stay tuned for more Clubman news next week.