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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini getting serious with next Countryman SUV

With the core Hardtop and new Clubman already revealed, Mini is moving along with its plans to expand its model lineup around five "hero" models. Next down the pipeline will likely be the new Countryman, which Autocar projects will be larger and more rugged than the existing model. According to the British publication, the new Mini Countryman is set to take more of a proper SUV approach than the outgoing crossover. That means an even larger form, and more serious off-road chops to better take advantage of the connection with the X-Raid rally machine that has been dominating Dakar for the past four years. It's expected to be based on the same UKL front-drive architecture as the Hardtop, Clubman, and BMW 2 Series Active Tourer, and offer the latter's all-wheel-drive system as well. Those underpinnings would still make it a crossover, strictly speaking, but with a more rugged approach. It could also emerge a good half-foot longer than the model it will replace, over a third of an inch wider, and offer considerably more cargo space. Although the existing Countryman was derided by many as a step too far for the Mini brand, it ended up accounting for a substantial share of the company's sales – making its replacement a no-brainer for the BMW Group. That's more than could be said for the quirky Paceman crossover coupe, which is not expected to follow this time around, however a slant-backed Countryman variant could be in the cards. The next question is what Mini might do next. Of the five core models it's anticipated to launch, the Countryman would be the third. The Superleggera roadster, a smaller hatchback like the Rocketman concept, and a larger minivan potentially to be dubbed the Traveller have all been rumored. Of course, whatever goes into production could be something else entirely. We'll just have to wait and see. Related Video:

2014 Mini Cooper S Paceman [w/video]

Not Too Odd, Not Too Maxi. Is This Mini Just Right?
We recently got our first time behind the wheel of the latest iteration of the Mini Countryman, the 215-horsepower John Cooper Works model, and were left less than enthused despite the inherent fun factor that a JCW badge brings. Our time with the crossover suggests the Countryman is just too weighty and soft to properly wear the badge.
We have also spent loads of time in various Mini Clubman trims and, despite the oddity of its configuration, this model may be our overall favorite in the current Mini lineup. But it is decidedly not a volume seller, which Mini needs.