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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Traveller MPV caught on flatbed with five-door Mini and convertible

With the next-gen Mini Cooper hardtop set for its big debut next week at the LA Auto Show, we're getting a good look at what will be coming next for the BMW brand. Mini will follow up the introduction of the Mini Cooper with the new convertible model, but our spy shooters have proof that a plus-sized model (rumored to be called Traveller or Spacebox) is coming along quite well.
There still isn't much information about the Traveller (shown above), which will be longer and wider than the Countryman, but we can tell that it takes dimensional cues from both the Countryman and Clubman to maximize passenger and cargo space. The face of this new model will definitely be closer to the 2015 Cooper, and it will have a split rear door setup like the Clubman. Like the more recent Countryman and Paceman designs, though, the Traveller will have horizontally positioned taillights instead of the Cooper's vertical lights. We have no indication as to when we'll be seeing the Traveller in production form, but this prototype seems to be in the final stages of development.
As for the Cooper, we've already spied the hardtop completely uncovered, and just recently we spotted the sportier Cooper S Convertible being transported on a flatbed. The dual center-outlet exhaust is the key tell that model was the S, which likely means that the droptop spotted here the base model.

Mini delivers Paddy Hopkirk Edition car to the rally legend himself

Mini has given rally racing legend Patrick "Paddy" Hopkirk one of the first special edition Cooper S models inspired by his thrilling victory at the 1964 Rally Monte Carlo. The Paddy Hopkirk Limited Edition has a production run of just 100 units in the U.K., with "a few hundred" more coming to the U.S. Fifty-six years ago, the original Morris Mini Cooper S achieved the unthinkable with Hopkirk and navigator Henry Liddon behind the wheel of a Mk I. It won the Rally Monte Carlo overall. The race snaked through the French Alps and ended with laps around the Monaco Grand Prix circuit, but the Mini's nimbleness and tiny size and proved to be advantages in the snowy and narrow mountain roads. It was a tremendous feat against more powerful competitors from Mercedes-Benz, Saab, Volvo, Citroen and Ford's V8 Falcon. Hopkirk calls it a "David and Goliath" victory, especially with the money other automakers were spending on the event. "We were beaten by the big American cars down the straights, but we would beat them on the twisty bits!" he reminisced upon taking delivery. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Paddy Hopkirk Limited Edition sees no performance upgrades, keeping the turbocharged, 2.0-liter four-cylinder capable of 189 horsepower and 207 pound-feet of torque. Both six-speed manuals and a 7-speed automatic are offered, but the thing that sets it apart are the Chili Red and white roof colorway with the number 37 on the doors, a tribute to the winning rally car's livery. An offset white hood stripe with the code "33 EJB" in it hearkens back to Hopkirk's car's registration number. "I’m so flattered to have a Mini named in my honor." Hopkirk said upon receiving the car. "Motorsport is long behind me now and for my win at the Monte Carlo Rally to be remembered in this way is a great thrill and honor." 2021 Mini Hardtop Cooper S View 15 Photos Related Video: