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BMW will show Mini EV concept at Frankfurt

A month ago, BMW announced that it would electrify all its brands and model lines, including the Mini hatchback. A forthcoming full-electric Mini will enter production in 2019 at the Mini plant in Oxford, England, where the production line would join a German-built electric drivetrain with a British-built body. BMW notes that this will happen exactly 60 years after the original Mini hit the streets. View 5 Photos As the 2017 Frankfurt Motor Show is upon us, BMW has introduced the concept version of the aforementioned electric Mini. The manufacturer says the color scheme chosen for the concept matches the previous electrified Mini, the experimental Mini E of 2008. That car was produced in a trial run of 600 units, and it provided BMW with valuable data as it was developing the i3 model, currently on the market. The Mini Electric Concept is powered by a lithium-ion battery, but no numerical specifications or range figures have been announced. It will be interesting to see whether the driving fun inherent to Minis can be translated, as a battery electric vehicle will undoubtedly be heavier than a fossil-fuel hatchback. The closed front grille stands as testament for doing without pistons or a need for engine cooling. Related Video: Related Gallery MINI Electric Concept Image Credit: BMW Green Frankfurt Motor Show BMW MINI Technology Emerging Technologies Hatchback Concept Cars Electric Frankfurt 2017

Mini Superleggera Vision is the all-electric roadster Mini needs to make

It could be argued that Mini has not built a pretty car since the R53, the first of the reborn Minis, was put out to pasture at the end of 2006. I've owned two R53s, so yes, I'm horribly biased. The styling situation in Oxford hasn't improved much for 2014, either, as the bigger, more frightened-looking Mini begins to arrive in dealerships, boasting a very un-Mini-like front overhang. This, though, this works.
It's called the Superleggera Vision, and straight away, we should point out that it's not designed by Mini. It's a product of Touring Superleggera, whose other creations include the stunning Disco Volante. It's a darn nice piece of design, and we're especially fond of its tiny, Jaguar D-type-like rear fin. It's also perfectly designed for it's debut location - the Concours d'Elegance at Italy's Villa d'Este.
Despite being a Mini, the Superleggera still boasts a traditional roadster layout, with a long hood and a shorter rear deck. The front end boasts a pair of traditionally styled Mini headlamps, which sit above a version of the new Cooper's gaping grille. The profile is brightened by a pair of character lines, the most noticeable of which runs from ahead and over the front wheel wells toward the back of the diminutive droptop. Of course, we can't not mention that amazing fin. It should be fitted to every Mini Roadster posthaste. The rear of the car, meanwhile, almost reminds us of an old Aston Martin Vanquish, thanks to the shape of its taillights and their rounded rectangular enclosure. And yes, those are union jacks inside the taillights. God save the queen.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.