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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini Cooper Royal Wedding Edition: For the couple that literally has everything

As far as wedding presents go, it sure beats a hand mixer. Mini has created a one-off car to commemorate the wedding of Prince Harry and Meghan Markle. The car won't be brought in and parked next to the gift table, however. Instead, it'll be given to a charity chosen by the royal couple, which will then auction it. Mini's design team has personalized a Mini Cooper 2-Door with a hand-made roof graphic and a special interior, which features 3D-printed parts and special embroidery. The idea behind the hand-applied multi-layer roof graphic is that it's a combination of the Union Jack and the Stars & Stripes, representing the couple's nationalities. As an extra touch, the opened doors will project a "Just Married" sign onto the ground. Small detailing around the car is also bespoke, from the chrome finish to the side scuttles. Inside the Crystal White car is a Satellite Grey leather interior, with a trim strip announcing the first names of the bride and groom, as well as the wedding date. There are also accents in the door cards that match the roof graphic's colors. And just in case you're digging the stylistic vibe of the Royal Wedding Edition (not really the official name, but let's go with it), some of the custom work on the car can be replicated with the Mini Yours personalization program. That includes the option of 3D-printed parts. After the wedding on May 19 , the car will go to The Children's HIV Association, or CHIVA, who will auction it. Here's hoping it commands a good price. Related Video: Featured Gallery Mini Royal Wedding View 13 Photos Image Credit: MINI MINI royal wedding meghan markle

Mini Rocketman back on the table, might go aluminum

Mini just doesn't want its Rocketman concept to die. It unveiled the truly mini model at the 2011 Geneva Motor Show, and since then, there have been countless on-again, off-again rumors about the possibility of it going into production. If the latest talk proves true, a smaller vehicle like the Rocketman might make it into the automaker's lineup after all, as competitor to other stylish city cars like the Smart ForTwo.
According to the company's head of design, Anders Warming, speaking to Auto Express, Mini likes the idea of having a smaller model in its lineup, but it has to figure out a way of actually making it work. Warming is clear that the next iteration of the Rocketman concept (or whatever it's called then) won't be seen until a design is ready.
There are still plenty of challenges keeping a production Rocketman off of the city streets of the world, and chief among them continues to be finding a platform. But Mini is at least considering it. "At the moment, we don't have the right tech solutions, but we are working on it. We don't yet have a final solution, you could say," said Warming to Auto Express. He also thinks the final version would drop the concept's carbon fiber in favor of more aluminum components.