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BMW ReachNow just became a full-fledged mobility services program
Tue, Nov 15 2016Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.
2020 Mini Countryman gains discounted Oxford Edition, program opens up to everybody
Thu, May 21 2020Mini is extending the Oxford Edition program to the 2020 Countryman and making all Oxford Edition pricing available to the public at large. Previously, Mini only offered the Oxford Edition pricing to recent college grads, graduate students and active and recently retired military personnel. It was also limited to the two-door and four-door Hardtops. Similar to the excellent value added by the Hardtops, the Countryman also adds a fleet of standard equipment for a discounted price. The base price of a Countryman is $29,750, including the $850 destination charge. A Countryman Oxford Edition starts at $26,750, representing a $3,000 discount off the bat. However, Mini throws in a bunch of equipment from the mid-level Signature trim that makes this an even tastier dish. You get 18-inch wheels, heated front seats, automatic climate control, an anthracite headliner and additional paint color options. Mini says that those added options represent $5,500 worth of added value over a base Countryman. Those up north will also be glad to hear that Mini is offering the same deal for the Countryman ALL4 with all-wheel drive. Simply add $2,000 to the front-drive model, and you’re left with a price of $28,750 — all the same equipment as the front-drive car is onboard. The Countryman was a rather pricey proposition before, but this makes it much more appealing. WeÂ’ll note that this deal is being offered on 2020 Countrymans, so the dual-clutch automatic transmission is the only option. 2021 Minis are said to be regaining three-pedal options, but Mini hasnÂ’t confirmed manual transmission offerings for the Countryman or Clubman yet. 2020 Countryman Oxford Editions will begin arriving at dealerships in “limited numbers” starting in July. Pricing for the 2021 Cooper Hardtop is also available now. Thankfully, itÂ’s no more expensive than it was before, with the two-door slotting in at $20,600. A four-door is $1,000 more at $21,600. You can read our thoughts on the package in our Oxford Edition review here. 2019 Mini Oxford Edition View 6 Photos
Psychology can wipe out 20-25% of your EV's range
Tue, Feb 25 2014There are two primary takeaways from a recent study of electric-vehicle driving habits in Germany. One: an electric vehicle with 25 percent of its battery charge left creates the same reaction in drivers as the fuel needle on "E" in a gas-powered car. Two: familiarity breeds comfort. The study, conducted by Germany's Technische Universitat Chemnitz and funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, put some real numbers on the concept of "range anxiety." According to Green Car Congress, that anxiety truly kicks in when there's less than a quarter of the driving range left on an EV's battery and the study found that a typical car's range is "shortened" by a 20 to 25 percent "psychological safety buffer." If we take the popular Nissan Leaf as an example, the official 84-mile single-charge range is really closer to 63 miles in the head of the driver. The longer the driver spent in the EV, the shorter his mental buffer became. The study was culled from data involving just 79 drivers who tooled around Berlin in Mini E EVs for about six months, collectively putting a quarter-million miles on the electric vehicles. The good news is that the longer the driver spent using the EV, the shorter his mental buffer became, which meant he could comfortably get more miles from the car. So, to all you EV advocates out there, know that once drivers spend some time with an EV, they get more and more used to what the car can do. It's a lesson we've learned before. Just remember that to new EV drivers, the single-charge range is a lot smaller than the one old-timers see.