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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2022 Mini JCW Hardtop and Convertible add new dampers, styling and tech

Mini released broad details on updates to its entire Hardtop and Convertible lineups back in January, and while photos of the John Cooper Works version were available, what Mini did to the car for 2022 was less clear. Today, Mini is clearing that up with a dedicated 2022 JCW information drop. There’s only one major mechanical change to speak of, and thatÂ’s a new set of optional adaptive dampers for both the Hardtop and Convertible. They feature new “frequency-selective damper technology that operates with an additional valve acting on the traction side.” Mini says this should make for better compensation on uneven roads. Additionally, the maximum damping force is 10% higher than before, so Mini promises even more control and stability in corners. WeÂ’ll also note that the standard suspension is fixed — these new dampers are part of the Adaptive Suspension package. Beyond the new suspension, this JCW is very similar to the last. ThereÂ’s still a BMW-sourced 2.0-liter turbocharged four-cylinder under the hood that makes 228 horsepower and 235 pound-feet of torque. The Hardtop continues to be available with a six-speed manual transmission (eight-speed auto optional), the Convertible carries on with the automatic as its only transmission option. Mini claims the Hardtop will reach 60 mph in 5.9 seconds, while the Convertible does it in 6.3 seconds. On the appearance front, Mini updated the looks of the JCW with a new face and redesigned diffuser. ThereÂ’s a new 18-inch JCW-exclusive two-tone wheel option, and the interior enjoys all the tech and feature updates gained from the non-JCW 2022 refresh. The updated JCW lineup is available now, and starts at $33,750 for the Hardtop and $39,750 for the Convertible.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

David Brown's latest Remastered project shows the Mini's classy side

England-based David Brown Automotive builds some of the most mesmerizing classic Mini models we've ever seen. Its latest creation is no exception: Commissioned by a client in Japan, it leaves behind the Mini's econobox roots and proudly highlights the car's upscale side. In a way, David Brown is to the Mini what Singer is to the Porsche 911. It keeps the original car's basic design and proportions but modifies nearly everything else. For this posh, England-inspired build, it applied a coat of paint called Fade to Black and installed 13-inch wire wheels, which were never available from the factory. There's also a hand-painted Union Jack flag on the roof. Look closely and you'll spot several other subtle changes, like LED exterior lighting, bullet-shaped door mirrors, fender flares, and smooth fenders (the originals have a seam). The resto-mod treatment continues inside with red leather upholstery, black inserts in the seats, a wood-rimmed Mona-Lita steering wheel, Smiths gauges, and a push-button ignition. David Brown also replaced the air vents and most of the switchgear, and added a modern sound system. The finishing touch is a pair of leather straps designed to carry an umbrella and attached to the passenger-side door panel. While the company has dabbled in performance, it doesn't sound like the customer who commissioned this Remastered asked for rally-ready speed. The standard engine that David Brown Automotive puts in its cars is a 1,275-cc four-cylinder that develops 71 horsepower and 88 lb-ft of torque in its standard state of tune. It's fuel-injected, and in this application it spins the front wheels via an automatic transmission. David Brown Automotive hasn't revealed how much this specific build cost. However, it previously noted that each Remastered takes about 1,000 hours of labor to complete, so it's reasonable to assume that it's priced accordingly — and likely far above anything Mini makes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.