2010 Mini Cooper Clubman Turbo 1.6l I4 16v Automatic Front Wheel Drive on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Oxford gives birth to 3-millionth car [w/video]

With the latest generation of Minis having only recently launched a few months ago, the company's Plant Oxford has found another reason to celebrate as it reached two major milestones almost simultaneously. Since production of the new, BMW-revived version began there in 2001, the factory has produced 3 million of the retro-looking models and 2 million vehicles exported outside of the UK. Just four years ago, it was celebrating building 1.5 million of them.
The three-millionth model was a Mini Cooper S five-door hatchback with a special Union Jack paint job. At about the same time, the factory hit its two-millionth exported Mini to leave there, as well. It was a standard Mini hatchback in Volcanic Orange heading for a buyer in Japan.
UK Transport Minister Baroness Kramer attended the ceremony and said: "I congratulate the workers at Mini Plant Oxford on reaching this remarkable milestone. The Mini is a British icon and is a major part of a thriving automotive industry spearheading the growing British economy."

Hands on with the 2016 Mini Clubman

When the original Mini Clubman debuted, it was marketed as a bigger, more versatile version of the popular Hardtop. But over the years, the British brand's lineup has grown both in terms of vehicle size and number of models on offer, leaving the original car's formula by the wayside. There are now two five-door models, in the form of the Countryman and Hardtop, both of which offer more versatility than the four-and-a-half-door Clubman ever could. For 2016, Mini has transformed the Clubman, making it once again the brand's most versatile model. To familiarize ourselves with the new six-door model – yes, there really are six doors – ahead of the car's official debut in Frankfurt next week, Mini USA's product planning manager, Patrick McKenna, walked us through both the interior and exterior changes for the brand's newest model. As McKenna tells it, the BMW-owned company has gone to great lengths to make the Clubman more than just a long-wheelbase car with barn doors. There are changes both inside and out that not only serve to better distinguish this new model from the brand's other five-doors, but from anything else in Mini's lineup. Check out our chat with McKenna at the top of the page, and stay tuned for more Clubman news next week.