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Mini John Cooper Works Concept heading wide-eyed into production

We now know that Mini will offer a stupendous number of total models over the next few years, so it's fair to assume that most of the brand's concept cars have series production written all over them. So, a 'concept' like this new John Cooper Works Mini is more or less a mortal lock to hit showrooms in very similar trim.
That's probably a good thing for future JCW owners, as this Mini looks decidedly better than the standard car that debuted in Los Angeles late last year. Something about the bigger grille, lowered front fascia and pumped up wheel arches make the car more visually compelling than the weird-nosed 2014 Mini Hardtop. (At least to this author.)
By hey, don't take our word for it - with the official press release down below, and our box-fresh gallery of live images up above, you can make up your minds for yourselves. Tell us what you think in the Comments.

2022 Mini JCW Hardtop and Convertible add new dampers, styling and tech

Mini released broad details on updates to its entire Hardtop and Convertible lineups back in January, and while photos of the John Cooper Works version were available, what Mini did to the car for 2022 was less clear. Today, Mini is clearing that up with a dedicated 2022 JCW information drop. There’s only one major mechanical change to speak of, and thatÂ’s a new set of optional adaptive dampers for both the Hardtop and Convertible. They feature new “frequency-selective damper technology that operates with an additional valve acting on the traction side.” Mini says this should make for better compensation on uneven roads. Additionally, the maximum damping force is 10% higher than before, so Mini promises even more control and stability in corners. WeÂ’ll also note that the standard suspension is fixed — these new dampers are part of the Adaptive Suspension package. Beyond the new suspension, this JCW is very similar to the last. ThereÂ’s still a BMW-sourced 2.0-liter turbocharged four-cylinder under the hood that makes 228 horsepower and 235 pound-feet of torque. The Hardtop continues to be available with a six-speed manual transmission (eight-speed auto optional), the Convertible carries on with the automatic as its only transmission option. Mini claims the Hardtop will reach 60 mph in 5.9 seconds, while the Convertible does it in 6.3 seconds. On the appearance front, Mini updated the looks of the JCW with a new face and redesigned diffuser. ThereÂ’s a new 18-inch JCW-exclusive two-tone wheel option, and the interior enjoys all the tech and feature updates gained from the non-JCW 2022 refresh. The updated JCW lineup is available now, and starts at $33,750 for the Hardtop and $39,750 for the Convertible.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.