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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini would still like to make a standalone sports car

The head-turning Superleggera Vision concept Mini unveiled in 2014 will remain a one-off model, but the BMW-owned company affirmed it still has its sights set on a standalone, range-topping sports car. It's understandably not a priority, and there's a chance it won't arrive with a turbo four if it receives the green light for production. Mini's current flagship is the limited-edition John Cooper Works GP, a 301-horsepower hot hatch that sounds as angry as it looks. It's based on the Hardtop, but there's space in the Mini range for an even more hardcore sports car that's not built on an existing architecture. Andreas Lampka, the head of the company's communications department, shared what's on his team's wish list while talking to Australian website Motoring. "If we give our engineers some more spare [time and resources], they'll come up with a mid-engined car," he explained. If launched, it would stand out as the first series-produced mid-engined model in the Mini's 61-year history; every single Mini-badged car built has been front-wheel drive, and we doubt engineers are giving the mid-engined layout a lustful look just to channel the power back to the front wheels. It'd likely be rear-wheel drive. Lampka suggested a range-topping sports car could arrive with an electric powertrain, like the Superleggera Vision (pictured), rather than with an evolution of a gasoline-powered engine currently found in the company's arsenal. While a head-spinning, instant torque-fueled zero-to-60-mph time is difficult to argue against, the executive didn't explain how engineers will offset the weight added by the battery pack. It's too early to provide concrete details. Though this is pure speculation, it could share parts with future electrified JCW models. Similarly, there's no word on when we might see Mini's halo model. The company has more pressing issues to solve; global sales fell by 4.1% in 2019, and executives recently confirmed they've delayed the next-generation Hardtop. If the model does arrive, we don't expect to see it until about halfway through the 2020s at the earliest. Related Video:     Featured Gallery Mini Superleggera Vision Concept View 27 Photos Green MINI Convertible Coupe Electric Performance

2016 John Cooper Works Clubman is torquiest Mini ever

Mini fancies its latest Clubman as more an executive car than a typical premium compact. Think BMW 5 Series to the regular Hardtop's 3 Series. With that in mind, you can think of the new John Cooper Works Clubman as a Mini M5 of sorts. The new JCW Clubman boasts a number of features not offered on its little brothers. Mini engineers are squeezing 228 horsepower out of the 2.0-liter, turbocharged four-cylinder, just like on the Hardtop model. But the bigger John Cooper Works gets a significant bump in torque, up from 236 pound-feet of torque to a more robust 258 lb-ft. And with a standard All4 all-wheel-drive system, the JCW Clubman maximizes the ability to deploy that extra power. View 15 Photos Regardless of transmission, the new Works model hits 60 in 6.0 seconds and runs up to 147 miles per hour, 0.9 seconds quicker and five miles per hour faster than the S model we drove last year. A sportier suspension, meanwhile, drops the ride height 0.4 inches, so expect at least slightly better handling from Mini's newest Works model. Exclusive two-piece sport seats should keep drivers in place while exercising the newfound handling ability. But beyond the extra power, all-wheel drive, upgraded suspension, and neat seats, the JCW Clubman is largely a mishmash of parts we know and like. It uses the same standard six-speed manual and optional eight-speed automatic as the regular car, while the polarizing six-doored body wears the usual JCW tinsel – 18-inch wheels and a more aggressive body kit that promises better engine and brake cooling. And it still has a weight problem – the new car weighs in just under 3,500 pounds to the standard car's 3,300-pound curb weight. Mini hasn't published pricing, but if the trend set by the Hardtop and Convertible continues, we'd wager the new JCW will start around $35,500, tacking $6,000 onto the S model's $29,450. Well, at least Mini has the executive-level pricing down. The John Cooper Works Clubman should hit US dealers in December. Related Video: Related Gallery 2016 Mini John Cooper Works Clubman View 18 Photos News Source: MiniImage Credit: Live photos copyright 2016 Drew Phillips / AOL MINI Wagon Luxury Performance mini clubman