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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Car Club USA: Minis On Top

Car Club USA heads to New Hampshire for Minis On Top, an annual Mini owner event at the base of Mt. Washington. Owners meet, greet, and compete for best of show honors, and then make the thrilling ascent to the top of Mt. Washington. "You get about halfway up the mountain and all the sudden you can't see," remarks one driver of the sometimes treacherous conditions. Events like Minis On Top have been bringing together this tight-knit automotive community for years. "When I bought it, I really... didn't know it was a car that came with friends," said Eric Ruiz, one of the event coordinators. "I have no idea where my life would be had I not bought that Mini off the dealership floor," said Emily Martian, who struck up a long-distance relationship with fellow Mini driver Steve Nikitopoulos at another owner event. "So, yes, technically Minis brought us together." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. MINI Driving Ownership Car Club USA Videos Original Video

2019 Mini Cooper JCW Knight Edition Drivers' Notes | Drama in a tiny package

The Mini Cooper John Cooper Works Hardtop is the most performance you can buy in a Mini. More powerful JCW Clubmans and Countrymans are over the horizon, but those are much larger cars. A two-door hardtop with a hatchback is the traditional Mini shape, and we were thrilled to have a go in it. Being the JCW, our tester was equipped with the 2.0-liter turbocharged four-cylinder that makes 228 horsepower and 236 pound-feet of torque. Those power figures aren’t tantalizing, but theyÂ’re enough to make this little car a real hoot to zip around town in. We also had the six-speed automatic, which costs $1,500 more than a manual — donÂ’t worry, the automatic is still fun. After adding options and the all-important Knights Edition package, the sticker was up to $42,565. That is far more expensive than a lot of cars with more performance than what this little Mini has to offer. However, the Mini lifestyle is about more than just performance — customizability is huge, allowing you to personalize your brand-new car to a much higher degree than competitors. Additionally, there are only going to be 150 Knights Edition models made, so youÂ’ll have a car that could be rather appealing to a Mini enthusiast in the future. Road Test Editor Reese Counts: I love hot hatches. Even in the hatchback-averse American market, there's a wide variety to choose from. There's the tried-and-true Volkswagen Golf GTI (I used to own a MkV), its more powerful all-wheel-drive Golf R sibling, the unfortunately styled but extremely fun Honda Civic Type R, and the soon-to-be-extinct (if possibly already) European-American hybrid Ford Focus RS. Few cars at any price point are as consistently fun as hot hatches. Good ones are always eager to play, even putting around town. The Mini Cooper JCW has always been one of the more wild of the bunch, a hopped-up version of the Cooper S that spits and pops and burbles like oil on a cast iron pan. Past models were for Mini enthusiasts that were willing to pay more for the most hardcore Cooper around. The current car debuted in 2015, and while I've driven a few current-gen Coopers, this is the first time I had a chance in a JCW. My complaints hold true — visibility isn't great and it's expensive for what you get — but it's a hell of a lot of fun and not nearly as punishing as I expected. The ride was pretty compliant on Detroit's moon-cratered streets, even with our tester's 17-inch wheels. It was firm, sure, but not nearly as bad as I'd heard.