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Mini Rocketman concept reportedly going into production as an EV
Thu, Jul 11 2019Remember the Mini Rocketman Concept from the 2011 Geneva Motor Show? If you don’t thatÂ’s OK, as itÂ’s been almost an entire decade since Mini pulled the wraps off. Despite the massive time lapse, Mini decided to revive the concept, not just for show. The companyÂ’s finally going to put the Rocketman into production, as an electric vehicle. We've heard this before, a few years ago, but nothing was set in stone. Now it seems a decision has been made. AutoCar in Britain recently learned that the Rocketman will fulfill its premise as the companyÂ’s first subcompact city car. The production model, scheduled for 2022, will reportedly be heavily reworked and built as a joint project with Chinese automaker Great Wall Motors. “WeÂ’re advancing plans for a model along the lines of the Rocketman. ItÂ’s a car we have been looking at for a long time, but to build it profitably at the price point we think customers are prepared to pay, you need a joint venture partner to share costs. Great Wall Motors has provided that opportunity with a shared electric car platform that will be used by Mini,” an anonymous “senior BMW official” was quoted as saying. The production Rocketman will retain its three-door hatchback design and is expected to serve as the manufacturerÂ’s newest entry-level model. It will be built by Great Wall Motors in Jiangsu, China, while BMW oversees the design and production with plans to sell it in all markets globally. When the Rocketman first surfaced at Geneva, it was essentially BMWÂ’s direct response to DaimlerÂ’s Smart ForFour. However, even with positive feedback from prospective customers, the project was shelved because development discussions between BMW and its initial partner, Peugeot, ended abruptly. The companies were reportedly going to share platforms and powertrains in another joint venture. In the new agreement with the Chinese company, the production model will apparently use a small-car platform used by Great Wall Motors called the Ora R1. The Peugeot-BMW project was going to use either a three-cylinder gas or diesel engine. But the new model will gain an all-electric powertrain by Spotlight Automotive as a part of BMWÂ’s massive plan to launch up to 25 new plug-in hybrid and all-electric vehicles by the end of 2023. One of those models is the newly released all-electric Cooper SE.
2021 Mini Cooper 1499 GT adds sporty, retro attitude to the three-cylinder Mini
Fri, Oct 23 2020When you think of sporty Minis, you probably think of the Mini Cooper S and John Cooper Works models with their (relatively) large turbo four-cylinder engines. But with the 2021 Mini Cooper 1499 GT special edition, Mini is trying to bring a dash of sportiness to the base three-cylinder model. The car's styling and name is inspired by the Mini 1275 GT that was introduced way back in 1969 as a more affordable, but still sporty, alternative to the Cooper S. The number represented the engine displacement in cubic centimeters, as it does on the new 1499 GT. The black paint scheme with gold side stripes is the inverse of the launch color for the 1275 GT. Further adding to its athletic looks are black badges and trim, 17-inch wheels, and John Cooper Works-style front and rear bumpers, side skirts and hatch spoiler. The interior also picks up an array of John Cooper Works parts including the steering wheel, seats, shifter and pedals. In front of the steering wheel is the digital instrument cluster from the John Cooper Works GP. Mini also adds a few equipment upgrades found in upper-trim Cooper Hardtops such as dual-zone automatic climate control, automatic lights, automatic wipers, a 6.5-inch infotainment screen and navigation. What the 1499 GT doesn't get are any performance upgrades. The turbocharged 1.5-liter three-cylinder makes the same 134 horsepower and 162 pound-feet of torque as its Cooper siblings. It comes standard with a six-speed manual transmission, and a seven-speed dual-clutch automatic is available as an option. The suspension is unchanged as well. Still, we've found that the base three-cylinder Mini is a thoroughly entertaining car to drive. To pick up one of these special edition Minis, you'll need to fork over $27,890. That's about on par with the Mini Cooper Signature trim, so it isn't completely unreasonable to pay that much for a three-cylinder Mini. But buyers looking for a sporty Mini might be tempted to skip over the 1499 GT for the more powerful Mini Cooper S, which starts slightly less at $27,250. Related Video:
Mini's Super Bowl ad stars Serena Williams and Tony Hawk
Tue, Feb 2 2016Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.