Mini Mayfair Coupe on 2040-cars

Auto blog

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

2020 Mini Cooper SE promises electrified 'go-kart feeling'

Mini calls its new Cooper SE "the first solely electrically powered model of the British brand." We're pretty sure that the 500 U.S. owners of the Mini E from 2008 would disagree, but there's no questioning the fact that this new Cooper SE is a better vehicle and one that was designed from the get-go to incorporate batteries and an electric motor. That electric motor sends 181 horsepower and 199 pound-feet of torque right from zero rpm to the front wheels. We expect the motor is borrowed from the rear-wheel-drive BMW i3s. Mini says the Cooper SE is limited to a top speed of 93 miles per hour, that it'll do 0-62 miles per hour in 7.3 seconds and that its "innovative driving dynamics system with wheel slip limiting close to the actuator" (whatever that means) will offer "particularly intense and unmistakable agility, known as the go-kart feeling." We look forward to driving the Cooper SE and putting those statements to the test. The Cooper SE offers four driving modes: Sport, Mid, Green and Green+, in descending order of sporty to efficient. There are also two levels of brake regeneration. A 6.5-inch screen (a larger 8.8-inch unit is optional) inside displays powertrain information and offers suggestions to improve efficiency, and the standard navigation system features a range circle so drivers know how far they can travel at the current state of charge. Power comes from a 32.6-kWh lithium ion battery pack that Mini says is "situated deep in the vehicle floor" to ensure a low center of gravity and luggage space that's equal to the gas-powered version. Mini quotes a range of 235 to 270 kilometers (146 to 168 miles) "based on the new WLTP test cycle and adapted to NEDC for comparison purposes." We can expect official U.S. range figures to be down a bit from there. Suffice it to say, the Cooper SE won't come close to the 226 miles of range offered by the Nissan Leaf E+, let alone the 238 of the Chevy Bolt or 258 of the Hyundai Kona Electric. It's easy to tell the Cooper SE apart from gas-powered Minis. The grille has a much smaller opening than other Mini models — the electric powertrain doesn't have the same airflow requirements as a gas engine — and the bodywork is highlighted with yellow accents on the grille, wheels and mirror caps. Plus there's a cute little plug icon on the tailgate near the Union Jack-shaped taillights. The charge port is located just above the passenger-side rear wheel, right where the standard model's gas cap would be found.

Mini headed to North Pole to meet Santa Claus

It seems that retailers are bringing out the Christmas decorations earlier each year, but Mini's premature holiday spirit could be one for the record books. The day after Black Friday, the "Mini Goes to Santa Claus" adventure will depart from BMW headquarters in Munich, Germany and head up Rovaniemi, Finland (just outside the Arctic Circle) to deliver Christmas letters to Santa Claus -he must have an mail outpost here for his North Pole workshop. Guinness World Records is also getting involved with this trek, by competing for a for the longest-ever wish list to Santa.
Mini has assembled teams of vehicles from 16 countries consisting of all of its current models to drive the almost 1,900 miles. Although it won't be a part of the convoy, the Mini Paceman will be in Rovaniemi to welcome the groups along with former rally driver Rauno Aaltonen who will "demonstrate his unequalled talent" while driving the Paceman. We're not exactly sure what this means, but snowy climates and rally drivers always seem to be a recipe for great entertainment to us.
Scroll down for Mini's press release, but we'll have to wait until later in the month to see what should be some pretty cool pictures of the trip.