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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Watch Chris Harris take a 360° tour of the new Top Gear track

For the new series of the BBC's Top Gear, the familiar test track has been reimagined. Gone is the Astra that the celebrities used to bash around the track, replaced by a rallycross Mini. And what better way to get acquainted to the new track than a 360° video of a lap around the track? It's even presented to us by the Top Gear Chris we like, Chris Harris! Harris gets the Mini fantastically sideways on the asphalt sections, and gives it some stick through the gravel sections and splashes of water. It's a bumpy ride tailored for the kitted-out Mini – even if one can't help but wonder if it would be better television to see a fish-out-of-water car like a humdrum, front-wheel-drive Astra thrashed through the course instead. The Mini almost has it too easy, even if celebrity drivers will surely find the track hard to master. As a note of functionality, the video will only play as intended if you are using Google Chrome, says Top Gear. News Source: YouTube/BBC Top GearImage Credit: BBC Top Gear Celebrities Motorsports TV/Movies MINI Videos chris harris chris evans top gear test track

Mini Aceman spy photos show strong relation to concept

When Mini revealed the Aceman concept earlier this year, the automaker made it clear that it previewed an upcoming model. That production model is what you see here under the camouflage. And it seems the little electric crossover is hewing close to the concept's lines. The overall shape is classic Mini with a two-box layout, floating, contrasting roof and wheels pushed to the corners. It of course has big headlights at the front, and they have the bevelled edges of the concept. We can just make out the edges of a grille panel like on the concept. Of course it's difficult to see, being solid, a result of the car being an EV.  Moving around the car, we find the semi-flush door handles that BMW has come to like. The concept's wide hatch opening and multi-segment LED taillights seem to have made it to production without much change, too. The camouflage makes it hard to tell whether the squared-off contrast fender flares of the concept are sticking around, but considering how much else is true to form, we'd expect them to show up. The Aceman will fit between the new Mini hatchback and the Countryman SUV. Previous spy shots of the Countryman have shown that it's a fair bit longer at the rear than this Aceman. We're expecting it Aceman go into production in 2024, likely with a reveal sometime next year.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Mini Hardtop winter testing footage before unveiling