1972 Classic Mini Cooper on 2040-cars

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BMW, Mini to offer Amazon Alexa in all models beginning next year

Voice recognition has been available in cars for years now, but the technology has improved, and found its way into our pockets and our homes. With applications like Siri and gadgets like the Amazon Echo essentially acting as digital personal assistants, the ways we interact with technology through our voice have advanced significantly in recent years. BMW plans to take advantage of the evolved voice technology, and will offer Amazon Alexa in every BMW and Mini model beginning in the middle of 2018. Drivers will be able to use the usual Alexa features (or "skills" in Amazon speak) to get the latest news and weather, provide entertainment, or remotely control their smart home gadgets. Alexa will also perform car-specific duties, such as navigation or locating nearby businesses. Users can also check on movie times, request specific playlists or even order products from Amazon through Alexa. View 5 Photos It's the logical next step for BMW, which has allowed owners to check the status or control features of their car through Alexa's BMW Connected skill since last year. Users won't need to bring their smartphone along for the Alexa to work, as BMW and Mini models will be equipped with their own SIM cards. Alexa will be available in cars in the United States, United Kingdom and Germany. As our friends at Engadget point out, the timing is important, as Amazon risked being left behind by the likes of Apple and Google, which offer their technology in vehicles via Apple CarPlay and Android Auto. Amazon would do well to expand access beyond the three markets in-car Alexa will launch in, for exactly the same reason. Check out the video above for how BMW envisions users interacting with Alexa. We really hope some lucky M4 owner does, in fact, actually order a pizza while drifting on the deck of an aircraft carrier. That's a future we want to live in. News Source: BMW, Engadget Auto News BMW MINI Technology Videos Amazon Amazon Alexa alexa

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

2017 MINI Model Year Preview and Updates

The team at MINI, BMW's small car subsidiary, is taking its minimalist approach to motoring and – with the launch of the all-new Countryman (pictured above) – maximizing it. Built atop the same basic architecture as BMW's X1 crossover, the newest Countryman is larger in every dimension than its predecessor. And with the stretch, it becomes fully competitive in both space and performance (at least in Cooper S guise) with virtually all of its competition, including Audi's Q3, BMW's own X1 and Mercedes' GLA. Beyond the new crossover, for 2017 it's a proliferation of John Cooper Works performance models and the intro of Mini's first plug-in hybrid. It, too, plugs into the new Countryman, and is on showrooms in June, 2017. Finally, don't forget the countless ways you can personalize your Mini – or the countless costs when you've added that personalization to the window sticker. MINI HARDTOP: Mini's Media package is now standard on all Hardtops, while some packages previously standard – such as Mini Driving modes and Excitement lighting – are now optional within package groups. CLUBMAN: A high-performance John Cooper Works Clubman is where, according to MINI, 'race-inspired performance meets grown-up motoring'. It is also the first Mini to combine a JCW performance pack with Mini's ALL4 all-wheel drive. CONVERTIBLE: All-new in 2016, the new model year brings another application of John Cooper Works performance. This is the same 228 horsepower available in other JCW models; with the top dropped, however, it feels much faster. COUNTRYMAN: To hear Mini tell it, this is the biggest, most adventurous Mini ever. As noted, it's a stretched variant – in every direction – of its predecessor, and with the larger size comes more refinement. Also noteworthy: All trims and drivetrains include an expansive menu of standard equipment. Cooper and Cooper S versions are on showrooms in March 2017, while the plug-in hybrid – Mini's first in the US – arrives in June.